Launched in Spain five years ago, the gin manufacturer has quickly risen to become the fourth best-selling gin it its homeland with 6m bottled sold nationwide last year, thus ranking it among the top 10 gins in the world.
Now attempting to target the gin renaissance in the UK, it has invested £2m as part of a campaign to bring the brand proposition to life.
Puerto de Indias brand manager Margaux Maupate spoke of her excitement ahead of its release.
“Strawberry-flavoured gin is a growing trend on the Continent, and it set to take the UK by storm with the rise of pink gins in 2018,” exclaimed Maupate.
“In the UK alone, flavoured gin drove more than half the growth in the market last year and of that growth, 75% was the result of sales of pink gins.”
The gin, bottled at 37.5% ABV, takes on the striking colour resemblance of strawberries, giving it a vibrant look, which guarantees to grab attention.
The suggested serve for Puerto de Indias Strawberry Gin is over ice, garnished with fresh strawberry slices and a wedge of lime, topped up with premium tonic water.
“We are passionate about our gin and we’ve seen that there is a huge market for strawberry gin variants,” added Maupate.
“We have a rich heritage and marry traditional customs of distillation with modern techniques to craft our drinks, and this passion for what we do really shows in the finished product.”
To mark the launch to the British market, the brand was delighted to secure a bar partnership at The Publican Awards 2019 which takes place on Tuesday 12 March.
Comedian Alan Carr will host the awards night – announcing the winners of a range of categories – including Best New Pub/Bar, Best Pub Employer and Most Sustainable Pub.