BrewDog prints negative review T-shirts for staff again

By Nikkie Sutton

- Last updated on GMT

Staff uniform: BrewDog co-founder James Watt tweeted a picture of the new T-shirts
Staff uniform: BrewDog co-founder James Watt tweeted a picture of the new T-shirts
Scottish operator and brewer BrewDog has once again unveiled T-shirts with negative reviews from social media printed on them.

BrewDog co-founder James Watt tweeted an image of the clothing last week (21 March) and said: “Some new T-shirts for our staff highlighting some of the more interesting things people say about us :).”

One review on Facebook from Andrea H said: “It’s OK. But there is a 90% chance you will see someone with a curly moustache. You have been warned.”

A fellow Facebook user called John R said: “Have not tried their beer because I could not bring myself to say any of the names out loud.”

Hipster cretin hangouts

Iammonk84 left the following review on TripAdvisor: “BrewDog bars are hipster cretin hangouts. I only force myself to go for the vegan burger.”

Grapesy29 tweeted: “Went to a BrewDog bar. Clearly they spend a lot of money making it look like it barely survived a fire.”

Sam T also tweeted: “A BrewDog bar is kinda like if scientology got into crowdfunding and brewing.”

This wasn’t the first time BrewDog has printed its less-than-flattering reviews on clothing as the operator confirmed its bar staff would be wearing T-shirts with feedback​ on in September 2017.

Meanwhile, BrewDog unveiled new hot-desking initiative DeskDog​ at four of its UK sites this month (March).

BrewDog claimed it is redefining the term ‘work drinks’ with its latest initiative, DeskDog, which will encourage both pint pulling and pen pushing at a number of its venues. 

Increase in venues

Remote workers across the UK are being invited to prop up the bar at BrewDog sites for as little as £7 – for which customers will be able to enjoy unlimited coffee throughout their working day as well as a pint of Punk IPA to toast a job well done.

Unveiling DeskDog on its website, BrewDog stated: “Hot desk, cold beer; our many remote staff often spend time dialling into their laptops in our BrewDog bars, and we know many of you do so too. DeskDog makes that official.”

Desks can be reserved online for between 30 minutes up to the whole day until closing time.

Furthermore, the craft beer operator said it was looking to bolster its bar estate by up to 33 new sites this year,​ increasing the number of venues from 84 to more than 100, CEO of retail David McDowall said.

“It’s been a really interesting few years,” McDowall explained at the Casual Dining Show. “We’ve got 84 locations around the world at the moment and 32 or 33 in the pipeline for this year."

With BrewDog opening venues at a rate of approximately 30 per year, McDowall explained that not only will the brewer and operator open its 100th ​​site in 2019, but the year will also be the first in the Ellon-based company’s history that it’s opened more site overseas than in the UK.

Related topics: Beer

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