RedLeg Caramelised Pineapple spiced rum adds to the mix

By Robert Mann contact

- Last updated on GMT

Top tipple: RedLeg's Caramelised Pineapple rum will be available to the on and off-trade from next month
Top tipple: RedLeg's Caramelised Pineapple rum will be available to the on and off-trade from next month
RedLeg spiced rum is extending its range with the launch of Caramelised Pineapple flavour.

The launch comes as the rum category, and spiced rum in particular, continues to enjoy double-digit sales growth.

The new flavour expands on the established success of the RedLeg brand, which is growing faster than the market. 

Boasting a 100% natural pineapple and caramel flavour, the spirit is made by resting in oak barrels and infused with Jamaican ginger and vanilla spices, creating a very accessible, mixable spirit.

Jade McKenzie, marketing co-ordinator at Distil, which owns the rum brand, spoke of the anticipation ahead of its release.

"RedLeg is all about relaxing with good friends," exclaimed McKenzie.

"Pineapples have long been a symbol of friendship and hospitality in the Caribbean, with islanders traditionally hanging pineapples on their doors to welcome all inside.

"Taking inspiration from this tradition, RedLeg Caramelised Pineapple is a celebration of friendship and good times."

The recommended perfect serve for the tipple is a simple pineapple and tonic, made by adding a double measure of RedLeg Caramelised Pineapple to a Collins glass with plenty of ice, a dash of gomme syrup, topped with tonic water and a squeeze of lime.

McKenzie concluded: "We expect the flavour profile to attract new consumers to the RedLeg brand and to the spiced rum category as a whole.

"As the gin boom has demonstrated, consumers are very confident about moving between flavours and styles within a popular spirits category, and RedLeg Caramelised Pineapple is the perfect reason to gather friends and explore new and great tasting cocktails.”

RedLeg Caramelised Pineapple (37.5% ABV) will be available to the on and off-trade from next month.

Related topics: Spirits & Cocktails

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