Bedlam Brewery brings back SMaSH hit ale

By Emily Hawkins contact

- Last updated on GMT

Back by popular demand: Bedlam Brewery has re-released its SMaSH (Single Malt and Single Hops) ale
Back by popular demand: Bedlam Brewery has re-released its SMaSH (Single Malt and Single Hops) ale

Related tags: Beer, Cask

Sussex-based Bedlam Brewery has brought back its SMaSH (Single Malt and Single Hops) 4.4% ABV seasonal special cask ale.

The brew is a combination of Golden Promise pale ale malt and Mosaic Hop, with tropical fruit, citrus, peaches and apricot flavours.

Bob Emms, the brewery’s chief executive, said the return was the result of popular demand.

He said: “Under pressure from consumers and customers alike, we’re bringing this single malt, single hop back for a limited period only to savour the great taste for the second year running.”

Bob Emms said the product had been missed by customers
Bob Emms said the product had been missed by customers

The brewery appointed Emms as its first chief executive last year, following a site move.

Emms, who has worked in the brewing industry for almost 30 years, said of his appointment​: “I’ve watched Bedlam grow from its very beginnings at Albourne.

“I’ve seen it evolve and recently move to the new facility at Ditchling Common, where there’s a great team making some fantastic beers. I’m really excited about the future, working with that team and driving the business forward.”

Eco-friendly site

Solar power has enabled the company to brew more than five times the volume previously brewed, in addition to a zero-waste policy where spent grain is fed to cattle and hops used for compost.

The brewery saw its sales increase by more than 65% in 2018.

Since its launch in 2015, the brewery has produced five different core cask beers and three core keg ales, in addition to limited-edition seasonal ales.

It is the official brewery for Great British Pub Award winner the Bull, in Ditchling.

Related topics: Beer

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