A Level 5 course will cover topics including assertiveness, project management and presentation skills.
The pubco was advised by apprenticeship provider HIT Training on how to build on its management development programme.
It will be a two-year course and involve managers attending workshops as well as hearing from guest speakers from the pubco over video conference sessions.
Sarah Williams, learning and development manager at Ei Group, said: “Developing and enhancing the skills of our senior managers is hugely important to us because it helps to retain talent and build our future leadership team.”
The opportunity for managers to achieve an accreditation from the Institute of Leadership & Management was a draw for staff, she added.
Williams continued: “What’s more, apprentices on the course are assigned a project that feeds directly into the businesses, giving them opportunities to make a real difference, as well as great exposure internally.
“HIT Training has been there every step of the way, offering one-on-one support for our apprentices as well as strategic support when it comes to identifying the best use of our apprenticeship levy.”
HIT Training managing director Jill Whittaker said the organisation was pleased to work with the pubco.
She said: “We understand that senior managers have a lot of responsibility on their shoulders as businesses rely on them to run as effectively as possible.
“That’s why, we’re pleased to be working in partnership with Ei Group to craft a training programme that focuses on key industry managerial skills as well as attributes that align with the company’s purpose and vision.
"All of which, builds confidence and refines vital knowledge that, in turn, will help individuals and teams to flourish in the workplace.”
The training provider has urged pub companies to take advantage of funding for apprenticeships before it expires.