Cîroc debuts Summer Watermelon variant

By Robert Mann contact

- Last updated on GMT

Summer spritz: Cîroc’s new Summer Watermelon variant has been designed with spritz-style cocktails in mind
Summer spritz: Cîroc’s new Summer Watermelon variant has been designed with spritz-style cocktails in mind
Diageo Reserve’s ultra-premium vodka, Cîroc, has added a new Summer Watermelon flavour to its portfolio.

The new variant has been hailed as the “perfect addition” for summer cocktails and has been designed specifically with spritz-style cocktails in mind.

Like Cîroc’s flagship liquid, the Summer Watermelon expression is based on neutral spirit made with French grapes, which is then flavoured with “delicate and natural watermelon”.

Rich Larkin, head of Diageo Reserve GB, spoke of his excitement ahead of its release later this month.

He said: “We’re delighted to be launching the latest addition to the Cîroc range in the UK.

“White spirits continue to lead the way when it comes to seasonal drinks and we are constantly innovating and researching to bring the freshest new flavours to the on and off-trade.”

Available from 29 April, the watermelon-flavoured spirit is the latest addition to the luxury vodka maker’s range of innovative variants and joins Red Berry, Pineapple and Apple in its portfolio of flavoured vodkas.

“Cîroc Summer Watermelon has been carefully crafted to ensure if retains the luxury credentials the brand is known for, while delivering an on-trend flavour that can be enjoyed in cocktails,” Larkin concluded.

Related topics: Spirits & Cocktails