The 20 new wines, which have been carefully selected by wine buyer Louise Boddington and Crown Cellar’s master of wine Jonathan Pedley, take the wine division’s portfolio to more than 500 wines.
Joining the collection from the middle of April, exclusive additions have included favourites such as Domaine Horgelus Gros Manseng Sauvignon, Les Vignes d’Héloïse Pinot Noir Rosé IGP and Pocket Watch Shiraz.
Pedley explained that, during a rigorous selection process, he took great care in listening to what the on-trade had told him about consumers’ demands and needs.
“For nearly three decades, we have built a fantastic relationship with the trade,” said an enthused Pedley.
“They know and respect us for our insight, knowledge and experience and, in turn, we listen to the market and adapt to what operators and bartenders are telling us.
“We have wines from across the globe, from New World and Old wine producing countries, including Australia, California, New Zealand, France and Georgia.”
In addition to the latest flurry of wines, Crown Cellars is also this year launching a tasting guide featuring Pedley’s Picks – a round-up of his personal favourites from this year’s latest collection.
This year’s Crown Cellars wine guide will also see the continuation of its Quirky Wines range to continue to provide choice for operators, drive innovation and keep wines selections “exciting and fresh”.
Furthermore, there will be four new additions under the labels Vinivision and To Be Continued.
The Vinivision wines, both hailing from Australia, include a “dry and aromatic” Sauvignon Blanc and a “juicy and ripe” Shiraz Viognier, while the Californian To Be Continued label includes a fruity Ruby Cabernet and a “full-bodied and rich” Chardonnay.
To accompany the launch this year, Crown Cellars will be undergoing a brand revamp that will include a new and improved website – including the full wine range, monthly product spotlights, food pairing information, tasting videos and customer testimonials.