Beer fans, who struggle to fetch pints for all their pals at once, fear no more – Carling’s new concept means pubgoers will only have to make one trip to the bar.
The pint glass comes fitted with vertical grooves to stop them slipping when held together.
They are also thinner at the bottom, which means it is easier for customers to wrap their hands around them, and the lettering has been embossed – giving extra grip.
Furthermore, as well as the more ergonomic design, the glasses have a nucleated bottom – designed specifically to keep pints fresher for longer.
Carling brand director Miranda Osborne said the new design is a "game-changer" within the on-trade category.
“We wanted to design something iconic that really brings people together,” said an enthused Osborne.
“We know pubgoers can feel uncomfortable leaving drinks on the bar because they can’t carry them all – this is why we created our new easy-carry glasses.”
The glasses will be dispersed at selected JD Wetherspoon, Greene King and Mitchells & Butlers pubs across Britain – just in time for the bank holiday weekend.
“We hope people find getting pints in for friends, a far more comfortable experience now,” Osborne concluded.
Martyn Cozens, on-trade sales director at Molson Coors, added that the new design gives punters no excuse not to get the beers in.
“The launch of the new glassware range reflects our ongoing commitment to our on-trade customers,” explained Cozens.
“Consumer-facing innovations such as this will help reduce crowing and queuing time around the bar, improving overall sales during busy periods.”
The new pint glasses are sure to receive great recognition among beer fans, however, Carling has recently come under some scrutiny.
Almost 300,000 drinkers have signed a petition calling for Carling to ditch plastic ring pulls from its off-trade cans following a similar decision from rival beer firms Guinness and Carlsberg earlier this month.