Molson Coors launches new premium cider range

The range, named Pip & Wild, is launching on draught, exclusively with Mitchells & Butlers throughout the rest of the year.

The first flavour available will be Wild Strawberry & Rose, before switching to Blackberry & Nettle later in the year.

The drink will be served in a tumbler, over ice with a fruit garnish to bring out its natural flavours.

It has been made using natural ingredients and is naturally low in calories and has been crafted by Suffolk-based cider firm Aspall.

Commenting on the new range, Molson Coors marketing director Jim Shearer said: “We know many consumers are keen to live a more balanced lifestyle, but still want to be able to treat themselves to a refreshing, naturally flavoured premium fruit cider.

“The Pip & Wild range is low in calories and so offers consumers the option to still enjoy a delightfully sharp and fruity cider, while also managing their calorie intake.”

The new range is the first to be launched from Aspall since the business was acquired by Molson Coors over a year ago.

“When we acquired Aspall at the beginning of 2018, we made a commitment to build an English premium cider business,” Shearer continued.

“Launching Pip & Wild is a signal of our commitment to working with the expert and highly experienced team at Aspall to continue to innovate the premium cider category.”