Leading Polish vodka variant to launch in the UK

By Robert Mann contact

- Last updated on GMT

Pole position: Polish vodka brand Żubrówka is set to launch its Biała variant in the UK
Pole position: Polish vodka brand Żubrówka is set to launch its Biała variant in the UK
Żubrówka, which is claimed to be the best-selling premium vodka brands in Poland and one of the fastest-growing vodka labels in Europe, has revealed plans to launch its Biała expression in the UK.

The brand claims every fifth bottle of vodka purchased in Poland is from the Żubrówka stable, with Żubrówka saying the brand is the same size as the entire UK off-trade vodka market by volume.

Biała, meaning ‘white’ in Polish, is produced using high-quality grain and distilled seven times, which Żubrówka said delivers a “premium-quality product at a mainstream price”.

Żubrówka international brand manager Emma Burns said that unlike many of the mass brands, Żubrówka Biała combines history and heritage with “outstanding taste”.

“We’ve worked with our distillery in Polmos Bialystok to bring the best Polish vodkas to the UK market,” said Burns.

“We’re delighted to be launching Biała at such an exciting time for the category.”

She added that, given its “supreme smoothness” and “clear links to nature”, Biała is the perfect choice for consumers seeking a premium-tasting base spirit to create a huge range of cocktails.

Żubrówka Biała will be available across the off and on-trade in the UK in 20cl and 70cl bottles and will be imported and marketed by Roust.

Related topics: Spirits & Cocktails

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