Hundreds of punters enjoyed the bargain meal at the Britannia in Margate, Kent, after landlord Paul Rollins took the plunge to cut the price of its roast – originally costing £7.50 per head – to a mouth-wateringly cheap price of just £1.
Hungry diners flocked from across the UK – with the pub seeing sales of their roast soar – going from 120 sold per day to a whopping 432.
The meals, a choice of either beef or turkey, come with a generous helpings of roast potatoes, carrots, green beans, parsnips, stuffing, cauliflower cheese and Yorkshire puddings.
The only catch is that diners must spend £3 at the bar to get the deal.
The demand for the roast, however, was so high that Rollins was forced to end the low-cost deal after just four weeks because the business began losing money.
But again, due to huge demand, Rollins felt he had no choice but to bring the popular roast offer back.
The publican will introduce the offer on a once-a-month basis, with 25 people already biting his hand off for a seat on its return on 16 June.
In an attempt to make money this time, Rollins said he will encourage punters to spend more than just £3 on drinks in order to make profit.
Those looking to tuck into a roast are advised to book quickly, with the popular watering hole already taking 100 covers.
After the roasts gained attention, Rollins said he had people booking £60 rooms at the Britannia’s bed and breakfast just to try the food.
“It was so popular and it brings so many people to pub,” said an enthused Rollins.
“With this deal, our customers can have some good food, a day out by the seaside and keep a bit more money in their pockets.”