Grey Goose introduces ‘world’s first’ sub-zero draught tap system

By Robert Mann contact

- Last updated on GMT

Drink innovation: the liquid passes through coolers and heat exchange units to reach a sub-zero temperature when the drink is dispensed
Drink innovation: the liquid passes through coolers and heat exchange units to reach a sub-zero temperature when the drink is dispensed
Grey Goose has created a new sub-zero draught system that can create a perfect version of cocktails at sub-zero temperatures – in a mere seven seconds.

Bacardi, which owns Grey Goose, has developed a new system for bars to serve draught, or tapped cocktails in response to rising demand for the serves.

The system, which has been created in response to the current trend for draught cocktails, can be charged with nitrogen to add a rich and creamy texture to espresso martinis or can add more traditional carbonation to cocktails.

According to Bacardi, the bar has been designed to allow for a variety of drinks to be served with ease, at speed, to exacting standards – all at sub-zero temperatures.

Lee Applbaum, global chief marketing officer for Grey Goose, said the new tap system allows bars to cater for a wide assortment of drinks and the customer of the future.

“The new draught tap system is a ground-breaking innovation that captures the imagination of cocktail culture,” he exclaimed.

"It places Grey Goose at the heart of more occasions and celebrations bringing more opportunities for cocktail lovers to treat themselves, without having to compromise on the quality of their drinks.”

Marc Plumridge, European programming director at Bacardi, who has driven the development of the tap system, added his enthusiasm for it.

“We began with the desire to be able to create innovative drink serves in a way that has never been seen or done before,” he concluded.

“The cutting-edge technology used delivers spectacular cocktails, dispensed at speed, all housed within a transparent casing – allowing individuals to have full view of the technology at work.”

The system will feature at a number of promotional events and bars in the UK this summer.

Related topics: Spirits & Cocktails