How pubs are helping reduce plastic pollution

By Emily Hawkins contact

- Last updated on GMT

Waste not: pubs are encouraging consumer sustainability by promoting themselves as places to fill up water bottles
Waste not: pubs are encouraging consumer sustainability by promoting themselves as places to fill up water bottles

Related tags: Water, Plastic

Thousands of pubs are now promoting themselves as points for people to refill their water bottles, as awareness of plastic pollution increases on the agenda of businesses.

Today is National Refill Day (Wednesday 19 June), which campaign Refill is using to raise awareness of its aim to prevent plastic pollution at source by making it easier to reuse and refill bottles on the go.

Pub chains including JD Wetherspoon, Fuller’s and Adnams are involved in the scheme​ and promote themselves as places for individuals to fill up their water bottles for free – with no pressure to buy anything. 

Sites advertise themselves as refill points via the campaign’s app – which has been downloaded more than 100,000 times – and window posters.

Alannah O'Rourke, partnerships manager at City to Sea, which runs campaigns to stop marine plastic pollution at source and operates Refill, explained the benefits for pubs.

She said: “The benefit of pubs signing up is that it is likely to increase their footfall, so people are likely to go in to ask for a refill and then they may end up buying something or having a drink or something to eat.”

Customer approval 

Participating in the eco-friendly initiative is a PR boost too. “It has been proven in surveys that people think more highly of a business if they are part of a campaign like this,” O’Rourke added. 

“There's no cost to the pub, they don't have to do anything apart from just make sure they are happy and willing to give refills.”

Independent pubs can add themselves as a Refill station on the app and chains can contact the organisation for more information on being involved.

Policymakers and consumers are increasingly concerned about the use of single-use plastics.​ It is estimated that adults in the UK use close to 7.7bn single-use plastic water bottles each year.

City to Sea founder Natalie Fee said: “It’s been incredible to watch the Refill campaign flourish over the past few years.

"National Refill Day is something that everyone can get on board with and has the potential to drastically reduce the amount of unnecessary single-use plastic we use when we’re out and about.

“People want to help prevent plastic pollution, and Refill puts the power to do that in their hands.”

Related topics: Events & Occasions

Related news

Show more


Follow us

Pub Trade Guides

View more

The MA Lock In Podcast

Join us for a Lock In


Subscribe to The Morning Advertiser

The definitive voice for the pub trade

Get the latest news, analysis and insights from the uk pub sector straight to your inbox!