Jon Bon Jovi launches super-premium rosé in the UK

By Robert Mann contact

- Last updated on GMT

Bottoms up: Jon Bon Jovi and son Jesse have launched a rosé in the UK
Bottoms up: Jon Bon Jovi and son Jesse have launched a rosé in the UK
American singer-songwriter Jon Bon Jovi has launched a rosé wine in the UK – which will be available to the on-trade.

The UK release of Hampton Water rosé (13% ABV) in Britain follows an “extremely successful launch” in the US.

The global rock icon, best known for the 1986 smash hit Livin’ On A Prayer​, teamed up with his son Jesse Bongiovi and renowned French winemaker Gérard Bertrand to bring the rosé to fruition.

Welcomed recognition 

In its first year, the brand made impressive feats, securing a 90-point rating and becoming Wine Spectator​’s top-ranked rosé in 2018 – making it the first and only rosé on the magazine’s ‘Top 100 list’.

The father-son duo, in addition to the vastly experienced winemaker Bertrand, drew inspiration for the tipple from their family’s countless summer vacations in the Hamptons, New York, as well as the vibrant energy in the south of France.

Bertrand, a family friend of the Bongiovis, spoke of his enthusiasm for the rosé wine.

“Producing Hampton Water rosé with Jesse and Jon has been an incredible experience,” he recalled.

“To be able to work alongside such inspirational people, creating a wine that typifies our joint ethos of family, food, friends and great music has been amazing, and we are delighted with this wine that can be enjoyed everywhere.”

Huge potential

Hallgarten & Novum Wines, one of the UK’s leading specialist wine merchants – which will distribute to the on-trade – say they are in “no doubt” the wine will become a best-selling brand.

Brand director Jim Wilson said: “We have worked with Gérard Bertrand and his team for five years, and every year we are delighted to see his dedication to innovation and quality grow.

“Hampton Water is a fantastic addition to our portfolio and it comes as no surprise that it recently won best rosé of 2018 by Wine Spectator​.”

Related topics: Wine