Brancott Estate low-calorie wine is relaunched

By Robert Mann contact

- Last updated on GMT

Lower alternative: Pernod Ricard UK is relaunching its flagship low-alcohol Brancott Estate wine selection
Lower alternative: Pernod Ricard UK is relaunching its flagship low-alcohol Brancott Estate wine selection
Pernod Ricard has entered the lower-alcohol wine UK market – four years after its Brancott Estate wines were last available.

Its low-alcohol wines were last available in the UK in 2015, when the producer said demand for such products was “not as strong”. 

However, with the appetite for lighter alternatives on the rise, Pernod Ricard UK has decided to reintroduce its Brancott Estate Flight Series (9% ABV) at a “crucial time” as consumer demand continues to accelerate.

Exciting addition

Brancott Estate is currently the number two New Zealand wine brand in the UK and accounts for 13% of New Zealand’s wine sales.

Chris Shead, off-trade channel director for Pernod Ricard UK, which owns Brancott Estate, said the wine range provides a lower-ABV alternative while still maintaining the brand’s “classically Marlborough taste profile”.

“We are excited to be relaunching the Brancott Estate Flight Series in the UK because there is a growing desire for low-ABV and low-calorie wines,” he boasted.

“As Brancott Estate has now become one of the biggest-selling wine brands in the UK, it is great to be able to offer a lighter-style wine without compromising on taste.”

Perfect pairings

According to Brancott Estate’s chief winemaker Patrick Materman, the wine “pairs beautifully” with white fish, seafood and lighter meat dishes, such as a chicken and pomegranate salad.

“There are a number of ways to reduce the calories in wine, but not all of these processes are natural and many of them affect the flavour,” he added.

“With Brancott Estate Flight, we use a natural winemaking approach to create a wine that is 20% lighter in calories.

“By doing this, we retain all the distinctive Marlborough flavours that people expect from Brancott Estate.”

Brancott Estate Flight will be available to the on-trade from July.

Related topics: Wine

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