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Meet the GBPA best for sport finalists: Belushi’s, London Bridge

By MA Editorial

- Last updated on GMT

Making its debut the final of the ‘best for sport’ category at the 2019 Great British Pub Awards, we found out why sport is so important to Belushi’s, London Bridge.

A well-invested site beneath operator Beds & Bars’ flagship St Christopher’s Inn hostel, a stone’s throw from The Shard at London Bridge, Belushi’s & the Dugout offers a diverse, well-polished and premium sporting experience in a prime capital location.

  • How can showing sport boost your business?​ We spoke to the six finalists in the ‘best for sport’ category at the 2019 Great British Pub Awards to find out how sport gives their business that winning feeling.

The venue’s sport-mad team has turned over every stone in the past year to cater for London’s multinational and multicultural sports fans – hosting everything from Stateside boxing, Aussie Rules football and the NFL in the small hours to prime-time Premier League clashes.

  • 128 Premier League games exclusively live plus so much more. Call Sky on 08442 411 490 today for the best deal for your venue

Embracing the latest tech and brand partnerships – through branded Heineken, Jägermeister and Jack Daniel’s booths boasting PlayStations and drink stations in the downstairs Dugout – the neon lit, memorabilia-clad venue offers an ultra-modern round-the-clock experience.

“Whether it’s British or worldwide, everyone loves sport, it’s something that we’ve all grown up with and have such a passion for,” according to Ben Kelly, marketing manager at Belushi’s, whose flagship London Bridge site is a first time finalist at the Great British Pub Awards.

The venue’s general manager Alex Philiotis adds: “Sport definitely brings people together.

“We’ve had so many different events where there are people supporting different teams but they sit here and have a great time together.

“They meet here but they don’t know each other then, all of a sudden, they’re friends and enjoy a drink together after the game.”

Read more about Belushi’s:

128 Premier League games exclusively live plus so much more. Call Sky on 08442 411 490 today for the best deal for your venue.

*Calls to Sky cost 7p per minute plus your provider’s access charge.

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