Bedlam Brewery gains first listing with Mitchells and Butlers

By Emily Hawkins contact

- Last updated on GMT

Turtle recall: Bedlam Brewery's awareness-raising beer will be stocked across the Mitchells and Butlers pub estate
Turtle recall: Bedlam Brewery's awareness-raising beer will be stocked across the Mitchells and Butlers pub estate

Related tags: Sussex, Charity

Sussex-based Bedlam Brewery has acquired its first listing with Mitchells and Butlers, with a special beer that will raise money for endangered sea turtles.

The beer will be sold at hundreds of Mitchells and Butlers sites, including Nicholsons and Ember Inns, as well as the brewery’s free trade estate later this month.

The drink will launch at the end of August
The drink will launch at the end of August

Turtle Recall - a 3.9% ABV pale ale - is the result of a collaboration with craft beer distributors the Beer Company.

The brewery will make a donation to wildlife organisation Project Biodiversity for every sale of the drink.

This is not the first time the beer industry has helped to raise awareness of the plight of turtles.

The Brewing Company released a beer called Turtle Beer earlier this year​, to help fund a biodiversity project off the coast of north-west Africa. 

Danny Hoskins, sales director at Bedlam, said the brewery would be donating to the same organisation.

“For every cask, keg or can of Turtle Recall sold, Bedlam will make a contribution to Project Biodiversity, which is an organisation like us that is passionate about the environment. 

“They are specifically committed to conservation, education and sustainability of the marine environment with specific focus on turtle shelter and protection.  

“We’ve brewed a pale ale that is light and refreshing, with a European twist designed to bring back memories of sandy beaches due to the floral and fruity notes derived from new-age 'noble’ hops, resulting in an aroma of tropical fruit and gooseberry, complemented with a touch of honeydew and even a hint of apricot.  

“You could say it’s a real reminder of tropical fruits for our marine friends, hence 'Turtle Recall'!”

The beer will be launched at Brighton Beer Week, which begins on 28 August 2019, and will be available in cask, keg and can.  

Related topics: Beer

Related news

Show more