BrewDog launches political protest beer
The brew aims to highlight the importance of democracy “particularly in the unpredictable times the UK is currently living in”.
BrewDog said it had created the beer as a liquid protest against unelected leaders and undemocratic action.
Initially, the purpose of the beer was to protest Prime Minister Boris Johnson’s decision to prorogue parliament, however, BrewDog said politics had got too crazy for it to design labels quick enough.
Out of action
While the original purpose of the beer is out of date now, because the UK could head towards a general election, the brewer operator decided to release the beer anyway.
The 5.2% ABV IPA will be available in UK BrewDog bars and in its online shop from Thursday 5 September.
The Scottish business stated “while democracy is out of action”, all British MPs who show their parliamentary pass can claim a free bottle of the new beer at their bars.
BrewDog is also inviting MPs who find themselves without an office to go to, the opportunity to make the most of its DeskDog workspace initiative, which provides free Wi-Fi and a free pint of beer at the end of the day.
Democracy stance
BrewDog has previously championed its stance on democracy through initiatives such as the Unicorn Fund where the company gives 20% of its annual profits away with 10% going to charities chosen by staff and community as well as its Equity for Punks scheme.
It has also stated should the anticipated general election happen, it will be running its ‘Vote for Punk’ initiative where anyone who votes (regardless of who for), will get a free Punk IPA in a BrewDog bar.
BrewDog co-founder James Watt said: “We know the best way to bring people together in uncertain times is with incredible craft beer.
“So, instead of a placard, we have put our passion for craft into making this iconic beer for us all to drink while we wait for democracy to turn up again. Cheers.”
