BrewDog Distilling Co will open the LoneWolf Gin bar, which will be concealed in a remote Scottish location and will be pouring between 19 and 20 September 2019.
Daily clues alluding to the bar’s whereabouts will be teased across LoneWolf’s Instagram and Twitter feeds using the hashtag #wheresthewolf.
Think you know where the wolf could be?— LoneWolf Gin (@LoneWolfGin) September 15, 2019
Solve our clues and be the first to arrive at our secret location, and we'll give you a YEAR'S SUPPLY of our gin.
Simply tag your adventure buddy, arrive first and quote 'I've found the wolf'.
We'll sort out the rest #WheresTheWolfpic.twitter.com/ZeXP75ja9m
The first five adults who solve the riddles and find the bar will be awarded a year’s supply of gin.
This latest venture aims to inspire a sense of adventure and courage within its drinkers. By challenging drinkers to discover its secret location to experience the perfect serve, LoneWolf is subverting the traditional pop-up bar and Friday pub routine to take visitors on a journey cultivated by nature and its diverse range of local Scottish ingredients.
The LoneWolf Gin bar will serve cocktails, inspired by the flavours of Scotland between noon and 3pm on the 19 September and noon until 4pm on 20 September.
Approach to distilling
LoneWolf managing director David Gates said: “We have set out to disrupt the spirits industry with everything from our approach to distilling, to the attitude, energy and authenticity we bring to everything we do, the LoneWolf Gin bar is no exception.
“The team wanted to take the idea of a pop-up and turn it on its head, using it as an opportunity to take visitors on a journey of discovery, through piecing the clues together, and the event we will be hosting at the other end.
“The bar is completely rooted in the nature that has so inspired LoneWolf, giving us the unique opportunity to combine our inspiration with our product, and we’re looking forward to taking everyone who finds us on the journey from grain to glass.”