BrewDog to open ‘hidden’ gin bar

By Nikkie Thatcher

- Last updated on GMT

Go with the grain: BrewDog announced the launch of LoneWolf Distilling in 2016
Go with the grain: BrewDog announced the launch of LoneWolf Distilling in 2016
BrewDog’s spirits arm has announced it will be opening a hidden pop-up bar with free gin for guests who find it.

BrewDog Distilling Co will open the LoneWolf Gin bar, which will be concealed in a remote Scottish location and will be pouring between 19 and 20 September 2019.

Daily clues alluding to the bar’s whereabouts will be teased across LoneWolf’s Instagram and Twitter feeds using the hashtag #wheresthewolf.

Latest venture

The first five adults who solve the riddles and find the bar will be awarded a year’s supply of gin.

This latest venture aims to inspire a sense of adventure and courage within its drinkers. By challenging drinkers to discover its secret location to experience the perfect serve, LoneWolf is subverting the traditional pop-up bar and Friday pub routine to take visitors on a journey cultivated by nature and its diverse range of local Scottish ingredients.

The LoneWolf Gin bar will serve cocktails, inspired by the flavours of Scotland between noon and 3pm on the 19 September and noon until 4pm on 20 September.

Approach to distilling

LoneWolf managing director David Gates said: “We have set out to disrupt the spirits industry with everything from our approach to distilling, to the attitude, energy and authenticity we bring to everything we do, the LoneWolf Gin bar is no exception.

“The team wanted to take the idea of a pop-up and turn it on its head, using it as an opportunity to take visitors on a journey of discovery, through piecing the clues together, and the event we will be hosting at the other end.

“The bar is completely rooted in the nature that has so inspired LoneWolf, giving us the unique opportunity to combine our inspiration with our product, and we’re looking forward to taking everyone who finds us on the journey from grain to glass.”

Related topics: MA500 Business Club

Related news

Show more

Follow us

Pub Trade Guides

View more

FREE EMAIL NEWSLETTER

Subscribe to The Morning Advertiser

The definitive voice for the pub trade

Get the latest news, analysis and insights from the uk pub sector straight to your inbox!