Pop star Nick Jonas to launch Tequila in UK

By Nikkie Thatcher

- Last updated on GMT

Spirits business: Villa One was been co-created by Nick Jonas, from Jonas Brothers (right) and John Varvatos (left)
Spirits business: Villa One was been co-created by Nick Jonas, from Jonas Brothers (right) and John Varvatos (left)

Related tags Pubs Tequila

American pop rock band member Nick Jonas has released a Tequila, alongside friend John Varvatos and spirits producer Stoli Group.

Villa One Tequila, which comes in three expressions, will hit the UK next year and will be distributed by Cellar Trends.

The 40% ABV spirit is available in three variants, one being Silver, which is a clear liquid, bottled immediately upon production and features a continuous bouquet of dried fruit with a long, smooth finish.

The second is Resposado – a light, gold liquid that is aged in American oak barrels for six months before being bottled, producing a full, balanced butterscotch and oak flavour, which leads to a coffee, mellowed spice and leather finish.

Añejo is aged for 18 months in American oak barrels, resulting in rich caramel notes with vanilla wafer and banana essences, a full-bodied mouthfeel and a silky finish with notes of dark chocolate and honey.

Great relationship

The spirit is made with well water and sustainably sourced, 100% blue weber agave, matured for five to seven years and from the Highland and Lowland regions.

Jonas said: “Varvatos and I forged a great relationship while working together. When we bought our friends together over Tequila in Mexica, we learned we share the same values – enjoying time with friends and family, old and new, one glass at a time.

“When it came to Villa One, it was critical to us that we take part in the decision-making process every step of the way and now, we feel this is exactly the Tequila we sought out to create almost two years ago.”

Varvatos hailed the experience of creating Villa One as “incredible” and outlined what the spirit’s bottle aims to highlight.

He said: “We found nimble, creative, well-connected partners in Stoli Group and a genuine artisan in Arturo who worked with us to guarantee the liquid inside the bottle was unlike anything else on the market.

“The Villa One bottle mirrors the ‘life as it should be’ mentality of celebrating good times with family and friends.”

Growth projection

Stoli Group acting global president and CEO Rudy Costello predicted how the Tequila category will be performing over the next 12 months.

He added: “The super-premium and ultra-premium Tequila sector is projected to grow by 8% this year and it doesn’t look to be slowing any time soon.

“Jonas and Varvatos have been ‘all in’ on Villa One since they approached us more than a year and a half ago – visiting the distillery, providing tasting and bottle design feedback, joining marketing and sales meetings and more.

“The energy they have for Villa One is contagious and has spread to our team and distribution partners, who can’t wait to bring this fantastic liquid to market.” 

Cellar Trends managing director Geoff Watts said the business was excited to be at the forefront of the agave spirits category.

Related topics Spirits & Cocktails

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