Bertie Blossoms is on Portobello Road, Notting Hill, is open from Tuesday to Sunday, serving a varied food and drink offer.
Sheeran posted on his Instagram: “Me and Stuart Camp have opened up our own bar in London. It’s called Bertie Blossoms and it’s on Portobello Road, opposite Pizza East.
“Good beer and good food. Pop in when you have time, hope you like it!”
Its website says the venue focuses on being innovative with a focus on sustainability and being environmentally friendly.
Its menu is “fresh, seasonal and changeable. Sourcing the highest quality ingredients is important to us and we allow them to shine on the plate”.
However, this isn’t the first foray into the pub sector as the pop superstar has been involved with pubs as earlier this year (June), he completed the Brakspear Henley Ale Trail, which included stopping for a pint at the Saracen’s Head pub in the riverside town.
The Ale Trail takes in 10 pubs in Henley-on-Thames and participants who visit all the sites can claim a free T-shirt.
Co-licensee of the pub Mel Roberson, who runs its with her husband Colin, said: “Colin came to me and said ‘I think Ed Sheeran is in the bar’.
“We Googled a picture of him to make sure it was and he was so friendly. He stayed for a game of pool and said what a great idea the Ale Trail is – apparently he only has one pub where he lives.”
Brakspear marketing manager Emma Sweet offered the acclaimed songwriter a gig at the annual Ale Trail party.
She said: “We are delighted Sheeran has completed the Ale Trail and had a chance to enjoy our pubs, which are so much a part of the social life of the town.
“We hope to see him sporting his Henley Ale Trail T-shirt on stage and hope he will join us at our annual Ale Trail party in January.
“We always book a live music act for the party so if Sheeran would like the gig, we would be very happy to consider him.”