Off Menu IPA is the result of years of the brewery’s small-scale experimentations within the India Pale Ale category.
Camden Town said it had been secretly brewing IPAs for years, influenced by chefs that served secret off-menu burgers at restaurants, inspiring the beer’s name.
It joins a lager-heavy product portfolio including Hells Lager, Pale Ale, Week Nite Any Day Lager and Show Off Juicy Lager.
The 5.8% ABV brew is a north London take on the West Coast style, made with early harvest Simcoe hops and Californian ale yeast for a tropical and hoppy flavour.
It uses the same hop throughout the four stages of the brewing process, in the kettle, whirlpool, at fermentation, then dry hopped to finish.
Camden Town Brewery founder Jasper Cuppaidge said the brewery was excited to expand its product portfolio with something different.
He said: “We’ve always been inspired by some incredible IPAs, especially the West Coast style.
“We wanted this beer to be big, bold and packed with those tropical hop aromas, but still crisp and clean like we brew our lagers.
“We’re so excited to officially release Off Menu IPA, our now, not-so-secret beer.”
The brew is available at Fuller’s pubs on draught as well as in single cans and four-packs at Sainsbury’s.
Camden Town founder Jasper Cuppaidge discussed the brewery’s official partnership with Arsenal’s Emirates Stadium with The Morning Advertiser earlier this year.
He also spoke of the company’s plans to renovate the original Camden Town brewery situated beneath the railway arches in north London.