Rimmer appeared on Something for the Weekend between 2006 and 2012, has been on Sunday Brunch since 2012 and appeared on Strictly Come Dancing in 2017, where he was partnered with Karen Clifton and was voted out in week six.
The Viking in West Kirby was opened by Rimmer in 2016, on Black Horse Hill, at the site for the former Hill Top pub.
On the pub’s website, a statement has been posted explaining the reasons for the closure was down to “recent challenging times”.
The website stated: “Dear guest. The Viking opened in 2016 with the goal of bringing a modern British pub to West Kirby.
“During the first two years, it proved extremely popular and consistently delivered a high-quality guest experience.
“More recently, however, we have found it more challenging to maintain this level of experience. After a lot of consideration and a period of review, we have concluded that closing is the best option with immediate effect.
“Our priority is our team and we aim to preserve as many jobs as possible and will offer alternative positions within the business where we can.”
It added: “If you have a booking for the future, if you have paid a deposit for your booking then our team will be in touch over the next few days to apply a refund and, wherever possible, assist with alternative booking options.
“If you haven’t paid a deposit, then we propose that we do not contact you and the booking is now cancelled.
“Any further queries, please contact email@example.com. Thanks for all your support. The Viking team.”
The pub’s Facebook page has also been removed.