GK’s exclusive tips guide for the best Christmas

By Alice Leader contact

- Last updated on GMT

A merry manual: GK inspires licensees to make the most out of Christmas sales
A merry manual: GK inspires licensees to make the most out of Christmas sales

Related tags: Greene king, Christmas

Greene King Pub Partners has published a new guide packed with hints and tips to inspire its leased and tenanted partners to make the most of the festive season.

The guide offers advice on ‘bounce-back vouchers’, Boxing Day present-swap shops, carol singing and breakfast with Santa.

It seeks to motivate licensees to consider going above and beyond to make Christmas a success, as well as ideas on how to continue the momentum through into January. 

A Christmas to remember

Greene King Pub Partners head of marketing Phil Chatwin said: “Whether you’re an old-established hand or new to the industry, we hope our new guide gives our partners some invaluable food for thought and helps to make this a Christmas to remember.”

The guide has been sent free-of-charge to all of Pub Partners’ 1,000-plus publicans across the country with sections including: 

  • Consumer insight
  • External signage
  • Black Friday
  • Christmas Champions
  • Think digital
  • Food plan
  • Christmas drinks
  • Low/no alcohol
  • Back bar
  • Big deals December

Tips and pointers

The 40-page handbook advises publicans how to make the most of key sales opportunities throughout December and give them extra tips and pointers to make their Christmas one to remember for customers.

Chatwin continued: “Pub Partners has always sought to inspire licensees to make the most of Christmas, with roadshows and advice packs, but this year we wanted to create what we feel is a fully comprehensive work book that has something for everyone.”

Related topics: Greene King

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