The guide offers advice on ‘bounce-back vouchers’, Boxing Day present-swap shops, carol singing and breakfast with Santa.
It seeks to motivate licensees to consider going above and beyond to make Christmas a success, as well as ideas on how to continue the momentum through into January.
A Christmas to remember
Greene King Pub Partners head of marketing Phil Chatwin said: “Whether you’re an old-established hand or new to the industry, we hope our new guide gives our partners some invaluable food for thought and helps to make this a Christmas to remember.”
The guide has been sent free-of-charge to all of Pub Partners’ 1,000-plus publicans across the country with sections including:
- Consumer insight
- External signage
- Black Friday
- Christmas Champions
- Think digital
- Food plan
- Christmas drinks
- Low/no alcohol
- Back bar
- Big deals December
Tips and pointers
The 40-page handbook advises publicans how to make the most of key sales opportunities throughout December and give them extra tips and pointers to make their Christmas one to remember for customers.
Chatwin continued: “Pub Partners has always sought to inspire licensees to make the most of Christmas, with roadshows and advice packs, but this year we wanted to create what we feel is a fully comprehensive work book that has something for everyone.”