Beer can puzzle puts Brass Castle on the map

By Alice Leader contact

- Last updated on GMT

Strike gold: the race is on for the gold reward that is hidden within a series of can labels
Strike gold: the race is on for the gold reward that is hidden within a series of can labels

Related tags: Beer

The labels of a series of beer cans from Brass Castle hide clues to a genuine treasure location spot – but the key is to put the labels together, make up the map and uncover the booty.

Brass Castle Brewery, in Malton, has researched legends and myths from Yorkshire folklore through the centuries for its new Bigger Picture project – creating a unique treasure hunt.

The brewery has revived the stories through a series of nine canned beers during the year, of which the eighth has just been launched.

Each label can be pieced together to form a fantasy map of Yorkshire, giving clues to a final treasure spot. 

The bigger picture

Brass Castle taphouse manager Ellis Walsh said: “The brewery team came up with the idea of a number of labels that could be combined into a bigger picture.  

“Because the map builds over nine labels, it’s easier to hide clues that only really come together when the labels are combined. 

“But we already know that a number of people are coming close to finding the treasure.”

The clues hidden in the label designs all point to one staffed location.

The first person to approach the staff with the combined clues will receive the treasure, which – in keeping with a treasure map – is solid, genuine gold.  

Hunters who reach the finishing point subsequently will receive a smaller, token award.

A mythical giant

The final beer in the series is a toasted coconut imperial stout, called Jack-In-Irons.

Jack-In-Irons is a mythical giant of Yorkshire folklore who haunts lonely roads. He is reported as being seen draped in chains, wielding a large spiked club and wearing the heads of his victims.

Eight cans have been distributed already, which can bought on the Brass Castle website.

The final can will be distributed in the next few weeks. In order, the beers are:   

  • Where’s Malton?
  • The Western Wall
  • Monsters Of The Deep
  • Kingdom Of The Sparkle Pony
  • ’Ware Outlaws
  • Smugglers & Wreckers
  • Werewolf vs Gytrash
  • Here Be Dragons
  • Jack-In-Irons

Related topics: Beer

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