Are gender-neutral cocktails a thing?

By Alice Leader contact

- Last updated on GMT

Colourless cocktails: gender-neutral range aims to provide more inclusive variety
Colourless cocktails: gender-neutral range aims to provide more inclusive variety

Related tags: Cocktails

A new survey has revealed 21% of participants do not feel comfortable drinking certain cocktails as they feel they are better suited to the opposite gender.

In a bid to remove such stereotypes, Burger & Lobster has introduced a gender-neutral cocktail range to its menu.

The bar and restaurant chain described the shift as a "fancy social experiment" designed to show how stereotypes can have a daily effect on consumer choice.

In turn, the menu rollout made up five tipples which were all colourless, nameless and read “don’t judge a drink by its colour” on the menu.

Put off choosing

The Burger & Lobster in-house survey also showed that 31% of male customers were put off choosing a cocktail such as a Cosmopolitan or Pina Colada because the name was too ‘feminine’. 

Similarly, 11% of female customers were too embarrassed to order drinks considered more ‘masculine’ such as a Negroni or an Old Fashioned. 

The results encouraged the mixologists at Burger & Lobster to create a menu that was more inclusive but has, in turn, spurred controversy.

Making everyone happy

Made with a variety of ingredients, the menu aims to remove stereotypes surrounding drinks and allows customers to focus simply on taste.

As a result, each drink includes ingredients familiar of a classic cocktail — the five offerings include a Mojito, Cosmopolitan, Margarita, Negroni, and Piña Colada — but on the menu, they're referred to as No 1, 2, 3, 4 and 5. 

The company’s website read: “As a result, our new colourless and neutral Mixed-ology cocktail range aims to offer a refreshing take on the classics to remove modern-day drinks menu stereotypes.

“Using homemade tropical pineapple kombucha for a take on a Piña Colada, or a tangy lime saccharum for a Mojito; the weird yet wonderful ingredients make for a tantalising cocktail range that will make everyone happy at the bar.”

Related topics: Spirits & Cocktails

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