Drinks List 2020

Jack Rabbit Pinot Grigio still the on-trade’s best-selling wine

By Stuart Stone contact

- Last updated on GMT

Top bunny: Jack Rabbit retained first place in the wine category of the Drinks List 2019
Top bunny: Jack Rabbit retained first place in the wine category of the Drinks List 2019

Related tags: Wine

Four Jack Rabbit pours cemented their place among the 10 most sold wines in the UK on-trade, with The Morning Advertiser’s latest Drinks List revealing increases to both sales volume and value.

Taking the top spot for the second year on the hop, Jack Rabbit Pinot Grigio’s on-trade sales value leapt by almost a fifth in 2019.

While Chilean winemaker Jack Rabbit’s Chardonnay dropped two places to fifth in this year’s standings, despite respective increases of 2.3% and 5.9% in volume and value, its Merlot jumped up a place to fourth off the back of 12.2% and 13.5% increases. What’s more, its Sauvignon Blanc also featured among this year’s top 10.

Providing four pours in this year’s top 10 like Jack Rabbit, California’s Fetzer Coldwater Creek – sold exclusively on tap in JD Wetherspoon – saw its Pinot Grigio, White Zinfandel rosé, Chardonnay and Merlot register slight hits to both volume and value in the past 12 months.

Elsewhere, despite a drop to third in this year’s standings, it would be harsh to say the bubble has burst for popular fizz Moet & Chandon Brut Imperial, with 2019 yielding relatively flat sales.

A year in wine

According to CGA’s On Premise Measurement Data, wine sales have slipped by £146m​ – or 4.5% – in the past year, with 17% of consumers saying they are drinking less wine than they were a year ago.

What’s more, speaking to The Morning Advertiser​ (MA​) in August, Bibendum’s CEO Michael Saunders​ highlighted that the wine sector is failing to bring younger drinkers on board which could lead to a “slow motion car crash” for the category.

However, this hasn’t discouraged Heineken’s pub arm Star Pubs & Bars from launching its own wine label, with ethical Italian brand L’Evento unveiled in August​ with a range including a Prosecco DOC, a Rosé Spumante, a Pinot Grigio, Pinot Grigio Blush and a Montepulciano D’Abruzzo.

L'Evento

Best sellers

According to MA​’s latest Drinks List, the best-selling wines in the on-trade in 2019 were:

Brand

Volume (9Lcs)

% +/-

Value (£m)

% +/-

Jack Rabbit Pinot Grigio

208,848

16.1

32.1

19.6

Fetzer Coldwater Creek Pinot Grigio

130,013

-4.8

18.1

-5.1

Moet & Chandon Brut Imperial

115,004

-3

79.9

0.8

Jack Rabbit Merlot

109,799

12.2

17

13.5

Jack Rabbit Chardonnay

104,805

2.3

15.7

5.9

Fetzer Coldwater Creek White Zinfandel Rose

89,968

-3.3

13.1

-2.7

Blossom Hill White

83,909

6.7

12.2

8.4

Jack Rabbit Sauvignon Blanc

72,543

13.1

11.1

15.8

Fetzer Coldwater Creek Chardonnay

66,274

-5

9.5

-3.4

Fetzer Coldwater Creek Merlot

64,114

-7.9

9.1

-7

All data provided by CGA for the 12 months to 7 September 2019​​

Related topics: Wine

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