Pink gin has truly come of age and has prompted the gin boom, as shown by Gordon’s version in this incarnation of the Drinks List.
So who is driving these incremental sales?
The number of British consumers drinking pink gin has more than doubled in the past year – from 2.2m to 5.1m, according to CGA’s In the Pink July 2019 report.
More than half (54%) of survey respondents say they don’t drink gin generally, which suggests that many have been temped away from other spirits and cocktails to try pink gin.
Gordon's Pink Gin
CGA’s research also indicates strong growth across mainstream, premium and super-premium gin categories, and the arrival of nearly 250 new gin brands on the market in the past five years.
Licensed venues now stock an average of 8.2 gin brands – well over twice the average of two years ago.
A steady position
However, it’s not just Gordon’s Pink Gin that has shown growth. Tanqueray and Beefeater have both blossomed in volume and value too.
Tanqueray, keeping a steady position since last year’s list, remains in fourth place. It has increased by 5% in volume sales – which is measured in 9-litre cases – and 5.9% in value terms.
Beefeater, on the other hand, is new on the list but making a good first impression with a 10.1% rise in volume sales over the past 12 months. It also boosted value sales by 13.9%.