Pubgoers spending more on nights out
Figures released by late-night operator The Deltic Group have shown that more than half of Brits go on a night out at least once a week.
Some 58.8% of respondents to the group’s Late Night Index survey said they go out this frequently, up from 53.9% last year.
Consumers also went out more this quarter, with the average person going out 1.51 times each week, compared to 1.42 times last quarter and 1.19 times last year.
This figure includes an entire evening, comprising of drinks at home, transport to a venue and food and drinks out.
Deltic said the year-on-year growth was driven by increased spend across all categories apart from drinks in the venue, which remained about the same.
Christmas uplift
Deltic chief executive Peter Marks said the quarterly boost was down to consumers wanting to enjoy the festive period and being prepared to spend more when celebrating.
Deltic’s research found that more than four in 10 (42.3%) intend to go out more often during the Christmas period than they usually would.
Some 47.8% said they spend more on a night out during the Christmas period.
Marks said: “We know that consumers celebrate occasions by going on a night out, and what bigger occasions are there than Christmas and new year?
“We’re seeing this trend reflected in this quarter’s figures – more than 50% of Brits believe that a big night out is a good way to celebrate the end of the year, and as the figures show, we certainly will be celebrating.
“More than 40% of us will enjoy more frequent nights out to catch up with friends and almost half of us will spend more while we’re out.”
He added: “Here at Deltic, the festive period is one of our busiest times, and we are looking forward to delivering fantastic, safe, entertaining nights out for our customers through Christmas, New Year’s Eve and beyond.”
Young adults in the 26 to 30 age bracket spent more than any other age group with an average spend of £75.24.
Last year, consumers spent an average of £67.05 on an evening out.
