Camden Town Brewery ‘looking at’ no-alcohol beer

By Emily Hawkins contact

- Last updated on GMT

Viewing the market: Camden Town Brewery’s Jasper Cuppaidge has considered producing an alcohol-free beer
Viewing the market: Camden Town Brewery’s Jasper Cuppaidge has considered producing an alcohol-free beer

Related tags: Beer

Camden Town Brewery founder Jasper Cuppaidge has said the brewery is looking at releasing a 0% ABV beer but signalled it may not be anytime soon.

Speaking to The Morning Advertiser​, Cuppaidge said: “‘No’ is definitely a category that seems to be getting a lot of noise and also a lot of shelf space in supermarkets and in bars.

“We're obviously looking at it (producing a 0% ABV beer). 

“We have tried a lot that we like but we don’t have the equipment yet for us to really bring to life what we would like to do.”

“We are out in the marketplace trying to find what we believe we need to bring a really good example of a no-alcohol beer.”

Playing around

The founder added: “I don't know when we'll do it but we're searching for the right person to work with and the right equipment – it's definitely something that is getting people excited out there at the moment.”

“There are some fantastic ones already out there in the ‘no’ category but all our beers are pretty low – below 5% – so we're a pretty conservative [brewer] when it comes to those sorts of things already.

He said: “There's lots of excitement and we're having lots of fun with it at the moment.”

The brewery released a 3% ABV lager called Week Nite last year, the success of which has proved consumers and brewers are moving towards distinct flavours in lower unit beers, Cuppaidge said.

Cuppaidge added: “We’re sick of flavours of beers that have been around for some time and so anything that is distinct when it comes to flavour, and balance obviously, is where we have always been looking and always focusing.”

The brewery has previously outlined its plans to revamp its north London home​ into a site featuring a 50-covers restaurant, larger taproom space and outdoor space.

“[It will be] a one-stop shop for great fresh beer and fantastic fresh food and education,” its founder said.

Related topics: Beer

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