As part of our May MA500 series, Annabel Smith of Beer Marque and Mark Bentley of Molson Coors, talked to The Morning Advertiser’s Ed Bedington about the practicalities of resetting your business for the post-coronavirus world.
Planning needs to begin four weeks prior to opening said Smith, who urged operators to re-engage and re-train staff, and said the shutdown was the ideal opportunity for pubs to recalibrate their cellars ahead of reopening.
Bentley said data was suggesting that visit frequency was likely to be depressed on return, so he said it was critical that operators matched their range size to the likely lower through-puts.
Operators needed to ensure they have the right balance across their range and ensure they stock the most popular brands to help drive appeal and sales.
For more on these issues, watch the video above and to download more information on getting ready for reopening click here.
• Read the latest digital edition of The Morning Advertiser – for free – by clicking here.