The Budweiser Brewing Group-owned beer maker announced that it will provide around 3,000 pub and bar partners with a total of 260,000 pints of To The Pub to get both cash and beer flowing through recovering businesses.
What’s more, all proceeds from the sale of Camden Town’s To The Pub 500ml cans on the brewer’s web shop from Friday 26 June, and at selected retailers and convenience throughout July, will be used to fund production of the kegs for pub customers.
“Never would I have thought that the industry that’s brought me so much, would need so much help to survive,” Jasper Cuppaidge, founder of Camden Town Brewery said of the new product launch.
“It needs all of us, from brewers to beer drinkers, to help this industry get back to stable ground.
“By drinking To The Pub, whether it’s a six-pack ordered online, a can you picked up at the shop, or enjoying as a pint in the pub, you’ll be giving back to the hospitality industry when they need it most.”
The north London brewer’s new product drop follows the successful rebrand of its Camden Hells lager to Camden Heroes in support of the NHS workers across the UK.
The brewery’s ‘Heroes’ version of its canned lager was sold online with complimentary cans also given to 20,000 NHS hospital workers and proceeds from any sales going to NHS charities.