Inception Group puts £25,000 behind the bar for NHS workers

By Stuart Stone contact

- Last updated on GMT

Rewarding extraordinary efforts: 'we want to express our deepest gratitude to NHS workers, who have been the backbone of our country throughout this pandemic,' Inception Group's Charlie Gilkes said
Rewarding extraordinary efforts: 'we want to express our deepest gratitude to NHS workers, who have been the backbone of our country throughout this pandemic,' Inception Group's Charlie Gilkes said

Related tags: Coronavirus, Alcoholic beverage, Cocktails

London-based bar operator Inception Group has pledged to spread a £25,000 tab for NHS staff across its eclectic estate as part of reopening plans.

The operator of award-winning London cocktail bar concepts including Mr Fogg’s and Cahoots revealed NHS workers can expect “the warmest of welcomes” from 4 July with a £25,000 bar tab split between its reopened sites, as a thank you for their response to the Covid-19 outbreak.

As part of a phased reopening strategy, Inception Group revealed that Mr Fogg’s Residence in Mayfair will be its first site to reopen on Saturday 4 July, followed by its Mr Fogg’s site in the City of London two days later, before Mr Fogg's House of Botanicals in Fitzrovia and Cahoots Ticket Hall in Soho follow suit on 9 July.

Mr Fogg’s Tavern in Covent Garden and 1920s prohibition-themed speakeasy, Barts, will both open before the end of July while the Group’s remaining nine sites will resume trade in September and October.

Inception Group’s generous £25,000 tab will be available for NHS staff to claim a free drink at reopened venues every day until the sum is reached.

Inception Group-2

 

No industry more critical  

“We want to express our deepest gratitude to NHS workers, who have been the backbone of our country throughout this pandemic, so we are thrilled to announce that they will be welcomed back with open arms into our venues for some extremely well-deserved, and we imagine, much-needed, drinks on us,” Charlie Gilkes, co-Founder of Inception Group, said.

“These have been the most challenging times that we, as a business, and the hospitality sector in general, have ever faced. 

“However, no industry has been more critical, or worked harder under immense pressure during this period than our NHS, so we would like to reward their extraordinary efforts."

Inception Group

What’s more, visitors returning to Inception Group’s sites after the Government’s enforced closure can expect to find social distancing measures woven into its distinctive brand concepts.

As reported by The Morning Advertiser​, the group plans to use a raft of props – such as mannequins, repurposed World War II gas masks, and beekeeping outfits – to take the sting out of social distancing guidance​ and ensure customer safety measures contribute to their sites’ look and feel.

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