Super Saturday

Super Saturday on social media: new menus, record trading and 'just the best day'

By Stuart Stone contact

- Last updated on GMT

Super Saturday: despite media reports of disorder, pub operators taking to social media were overwhelmingly positive about their first day of post-lockdown trade
Super Saturday: despite media reports of disorder, pub operators taking to social media were overwhelmingly positive about their first day of post-lockdown trade

Related tags: Public house, Beer, Coronavirus

Pubs took to social media to share their excitement over a "highest ever daily take" and how "customers loved being social human beings again" after resuming trade at the earliest available post-lockdown opportunity on 4 July.

While a smattering of post-lockdown teething problems for England’s pubs and bars were afforded disproportionate column inches as trading resumed on 4 July – “Super Saturday” – an overwhelming number of operators reported compliant customers and a successful day back in business. 

Social distancing measures

Pubs that reopened on 4 July had been closed for a grand total of 106 days – more than 15 weeks – since Prime Minister Boris Johnson called last orders on 20 March. 

Sampling something new

A number of customers returning to their local over the weekend may even have been greeted by drastically different food, drink and décor from their last visit as a number of operators used the enforced closure to revamp their business. 

Successful trading

Despite well publicised scenes from Soho in London's West End, and a handful of pubs that had to close amid anti-social behaviour, an overwhelming number of operators saw safe and successful trading alongside customer compliance with new measures. 

Familiar faces

A number of famous faces got in on the act over the weekend including the Duke of Cambridge and former Health Secretary Jeremy Hunt – as well as The Morning Advertiser’s​ own Ed Bedington also making the most of resumed trade.

Support still needed

However, despite the fantastic efforts of pub and bar operators across the country over the weekend, it’s still far from back to normal for the on-trade as a number of staff and sites weren’t able to return to work on 'Super Saturday', while isolated incidents highlighted that Government warnings and safety measures still haven’t completely hit home. 

Related topics: Marketing

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