Labour leader poses with BrewDog Barnard Castle Eye Test beer
As reported by The Morning Advertiser (MA), BrewDog unveiled the New England Old School IPA after Government adviser Dominic Cummings drove 260 miles during lockdown.
An investigation by national newspapers The Guardian and The Mirror found Cummings travelled to his parents’ home in Durham with his wife and child.
Cummings said he had made the trip to Barnard Castle to test his eyesight before driving back to London.
Reopening weekend
BrewDog co-founder James Watt tweeted about the Labour leader’s visit to one of his pubs and outlined what was discussed over a can of the novelty brew.
He tweeted: “Today (Monday 6 July) Keir Starmer dropped past our BrewDog Tower Hill location to lend a quick hand behind the bar and discuss how our reopening weekend went. Oh, and also to pick up a can of Barnard Castle Eye Test.
“He also thanked us for helping in the national effort against coronavirus by making free hand sanitiser. Thanks for the support Keir and enjoy the beer.”
Today @Keir_Starmer stopped off at our Towerhill Bar & picked up some Barnard Castle Eye Test.
— James Watt (@BrewDogJames) July 6, 2020
He also thanked us for helping in the national effort against coronavirus by making free hand sanitiser.
Thanks for the support Keir & enjoy the beer. pic.twitter.com/nkjsNt0E4y
Starmer lauded BrewDog’s work in providing sanitiser during the lockdown period while pubs were closed.
Best-selling beer
Starmer tweeted: “BrewDog might have had their first weekend back serving customers but they never stopped working.
“They’ve helped in the national effort against coronavirus by making free hand sanitiser. Today we were here to say thank you.”
BrewDog might have had their first weekend back serving customers but they never stopped working. They’ve helped in the national effort against coronavirus by making free hand sanitiser. Today we were here to say thank you. pic.twitter.com/OlGOFou2kb
— Keir Starmer (@Keir_Starmer) July 6, 2020
What’s more, Watt said BrewDog’s Barnard Castle Eye Test beer saw the most demand the company had ever seen for a brew.
Customer traffic crashed its website for nine hours, selling 648,768 cans, which was all it could make and enabled the business to create and donate more than 100,000 bottles of hand sanitiser.
He asked followers if they thought BrewDog should brew another batch of it, with all profits funding the production of free hand sanitiser for the NHS and Health Care charities, as the first batch did, with many drinkers responding with calls for more of the beer.
