Great British Pub Awards

Are you a GBPA Hero? Front Line Support

By Ed Bedington

- Last updated on GMT

Pub awards: this category celebrates pubs that have supported front line workers
Pub awards: this category celebrates pubs that have supported front line workers

Related tags: Great british pub awards, Awards, Marketing

One of the key difficulties faced during lockdown was supporting front line workers, and pubs did not shy away from the challenge.

Despite the situation pubs were facing for their own operations, many businesses continued to provide strong support to front line workers, both in retail and most particularly in the NHS.

Now the Great British Pub Awards Pub Heroes 2020 is looking to recognise and celebrate the stories of those pubs and is calling on operators to share their tales.

Ed Bedington, editor of The Morning Advertiser​, which organises the awards, said: “The coronavirus crisis created a huge amount of difficulties across the country, particularly for front line workers, particularly those in the NHS.

“And while the nation was clapping, pubs were working extra hard to support those workers, providing free meals, vital supplies and support for families when it was most needed.

“We want to hear from as many pubs as possible about how they helped out during the crisis, so we can celebrate their hard work with the awards.”

Shining a spotlight

The Great British Pub Awards Pub Heroes is an evolution of the traditional Great British Pub Awards, and aims to shine a real spotlight on some of the fantastic achievements of pubs during the corona crisis.

Bedington added: “Pubs have really been hit hard by the crisis, but rather than shut up shop and walk away, we’ve seen operators not only rise to the challenge, but go way beyond that, doing amazing things to support the communities they serve.

“We want to use these awards to help shout from the rooftops about how great pubs are.”

You can enter the Front Line Support category, sponsored by Coca Cola European Partners, now at www.greatbritishpubawards.co.uk​​ and the winner will not only receive £1,000 from Coca Cola to put towards a charity of their choice, but also the opportunity to bid for a £10,000 grant towards a business improvement upgrade or community project of your choice.

The full list of categories in the competition are: 

  • Feeding the Community​​ – A pub that has kept their community fed
  • Front-Line Support​​ – A pub that has supported the NHS and other front-line workers in a variety of ways
  • Staff Welfare​​ – A pub that has gone above and beyond to look after their teams
  • Community Mindfulness​​ – A pub that has supported the community’s mental health
  • Community Services​​ – A pub that has looked after vulnerable customers
  • Business Continuity​​ – A pub that has found innovative ways to continue to deliver its services during the lockdown
  • Pub Shop​​ – A pub that has pivoted to provide essential supplies to its local community
  • Charity Champion​​ – A pub that has raised money for charity despite the lockdown
  • Keeping the Community Entertained​​ – A pub that has continued to provide vital entertainment to its community – virtual quizzes, concerts etc
  • Sheltering the Community​​ – A pub that has provided a room for someone in need
  • Punch Pub Hero of the Year​​
  • Admiral Pub Hero of the Year​​
  • Greene King Pub Hero of the Year​​
  • Ei Publican Partnerships Pub Hero of the Year

Entries are open until this Friday July 31 and the competition is sponsored by Booker, Coca-Cola European Partners, Heineken UK, Diageo, Sky, EI Publican Partnerships, Admiral, Star Pubs & Bars, Punch Pubs and Greene King.

Related topics: Events & Occasions

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