New product round-up

Fruit flavoured serves the pick of latest product launches

By Stuart Stone contact

- Last updated on GMT

More pours: which new products have launched in the past week?
More pours: which new products have launched in the past week?

Related tags: Beer, Craft beer, Wine, Spirits, Cider

From a pair of passion fruit pours and a tayberry tipple to the launch of a trio of schnapps serves, there are berry rich pickings for operators among the glut of new fruit flavoured products in this week's round-up.

Nirvana Brewery and Square Root alcohol-free sour 

Alcohol-free beer maker Nirvana Brewery has teamed up with soda producer Square Root to create limited-edition 0.5% ABV pour Tayberry Sour.

The unusual berry – a cross between a blackberry and a red raspberry – was handpicked by Nirvana and Square Root in the hope of introducing a new taste to the market using a familiar beer style.

“Summer has turned out to be very different for everyone this year, but now the industry is beginning to reopen again, we’re seeing demand for tasty alcohol-free options rise as consumers are looking to enjoy the rest of their summer without the hangover,” Becky Kean, co-founder at Nirvana Brewery said.

“At 0.5%, the Tayberry Sour gives drinkers a delicious, refreshing beer with the added element of feeling included with friends who may be drinking alcohol,” she continued. “With an alcohol-free beer in their hand, they can enjoy the moment with a fresh head and we want to show alcohol-free options can be just as fun, flavoursome and varied as their alcoholic counterparts.”

Discussing the collaboration, Robyn Simms, co-founder of Square Root added: “As a non-drinker myself, I’m incredibly excited to collaborate with our neighbours, Nirvana, to make this complex and fruity alcohol-free beer – it’s exactly the kind of drink I crave on a hot summer's day.

“It’s also a great opportunity for us to share some of the amazing and unusual fruit we source through our growers with our customers. Being able to bring a drink like this to market is one of the exciting things about being an independent producer.”​ |


Cactus Jack’s reveals new flavours

Flavoured schnapps maker Cactus Jack’s has created new dark fruit, watermelon and passion fruit serves with 30% less sugar as part of a comprehensive brand shake-up. 

“It was really important for us to ensure that Cactus Jack’s stays relevant in today’s market, and we feel that this rebranded introduction of the new flavours and the revised recipe which considerably reduces the sugar content of our drinks, does just that,” Clare Gibson, marketing director at Cactus Jack’s, explained.

“Cactus Jack’s is a brand which is regarded with great affection by many people across the UK, and maintaining that brand affinity whilst keeping abreast of changes in the market, and among consumer behaviour has always been at the heart of our thinking and we’re really excited about continuing to build that relationship between the brand and its customers through this new visual identity.”


Drinkscraft launches Gravity Theory craft cider

Drinks importer and distributor Drinkscraft has added new 4.5% ABV sparkling craft cider Gravity Theory into its on-trade portfolio. 

Produced by an independent cidermaker in Herefordshire and available in returnable 50-litre keg for pubs and bars, Gravity Theory – named in deference to Isaac Newton who supposedly established his law of gravity after being hit on the head by a falling apple – contains 100% classic cider apple varieties Dabinett, Yarlington Mill, Harry Masters Jersey and Michelin. 

“As former head of sales at Hawkes Cider, I was regularly asked to recommend any new independent ciders, so it was obvious there was demand in the market for more choice,” David Bridge-Collyns, founder of Drinkscraft commented. 

“A lot of bars are crying out for a full juice cider that is refreshing and thirst quenching and Gravity Theory has been produced to meet that demand.”


Campervan Brewery launches limited edition citrus sour 

Edinburgh-based brewery Campervan has kicked off the release of a new limited-edition range with the creation of Freshly Squeezed, a new 5.2% ABV citrus sour.

The new brew features orange zest, lemon, lime and mandarin juice in addition to Citra, Amarillo and Simcoe hops and has been created to pair with the post-lockdown summer and parties surrounded by neighbours and the community.

“At Campervan Brewery, we always cared about being an active part of our community, defending values of friendship and inclusivity and we believed we had to show it with more than words but with a range dedicated to communicate and promote this message,” Paul Gibson, founder of Campervan Brewery said.

“After the past few months we thought the community spirit should be even more important and we wanted to reaffirm those values with our friends from the beer industry and local neighbours.”


Burrell’s London Dry and Marie Jeanne Pink gin

Hand-crafted and distilled on Lincolnshire’s South Ormsby Estate, Massinberd-Mundy Gin has launched Burrell’s London Dry and Marie Jeanne Pink Gin. 

Both 43% ABV, Burrell’s London Dry is a juniper-led serve, while Marie Jeanne Pink Gin is a fruity pink gin inspired by the story of Marie Jeanne Rapigeon, who fled the French Revolution, married the heir to the South Ormsby Estate and ran it for 28 years after his death.

“After more than a year of experimentation and flavour testing, we’re delighted to launch both of our flagship artisan gins: Burrell’s Dry Gin and Marie Jeanne’s Pink Gin,” master distiller Tristan Jørgensen said.

“Our newest drink is inspired by an amazing figure from our local history and the taste reflects her character. This is a fruity and indulgent French gin that’s as sophisticated as it is glamorous.

“At Massingberd-Mundy Distillery, we’re creating an exquisite range of artisan craft spirits. Each one is made with locally sourced ingredients and using our magnificent hand-made copper still, Angelica, to produce exceptionally taste and smoothness.

“Our Burrell’s Dry Gin and Marie Jeanne’s Pink Gin complement each other perfectly and they celebrate a great historical romance: One is smooth, crisp and dry while the other is fruity, elegant and exciting.

“It’s been a great month for us; we started Massingberd-Mundy Distillery a year ago and we’ve been working on these ever since. This has always been a dream of mine and it was fantastic to launch our first drink a few weeks ago.

“The response has been amazing and now, we’re following it up with a gin that’s completely different but just as smooth, sophisticated and delicious.

“I think gin connoisseurs and casual drinkers will love them both.”


Berkshire Botanical Rhubarb & Raspberry gin 

Berkshire Botanical, the artisan spirits brand founded in 2018 by Johnny Neill – creator of Whitley Neill Gin and owner of Mary-le-Bone and City of London Gins – has announced the launch of a 40.3% ABV rhubarb and raspberry variant. 

“We know provenance and quality are increasingly important for consumers, so as a local, British brand taking inspiration from the Yattendon Estate and surrounding Berkshire countryside, we’re perfectly positioned to deliver on this trend, both with our existing products and our new Rhubarb & Raspberry variant,” Neil explained.

“Furthermore, in order to help maintain this beautiful local area that we have taken much of our inspiration from, we have also partnered with the Berks, Bucks and Oxon Wildlife Trust, providing investment for local conservation projects and wildlife protection – a partnership we’re very excited to develop over the coming years”.


Beavertown Brewery launches Passion Phantom 

Beavertown Brewery has launched 3.5% passion fruit Berliner weisse, Passion Phantom, brewed with extra pale barley and malted wheat then kettle soured with Lactobacillus and infused with passion fruit puree.

The brewer, part-owned by Heineken, will be launching a new limited-edition beer every month.


Devon Rum Co spiced 

Devon Rum Co has released a small batch craft rum made in an 'English style' using a blend of Caribbean rums from Jamaica and Guyana.  

The 40% ABV serve is infused with Devon Rum’s own recipe of natural aromatic spices, pepper and citrus zest.

Devon Rum Co was founded by David Seear, who after thirty years in recruitment decided to ditch his nine-to-five to make spirits. 

Unlike many alternatives, Devon Rum Co doesn’t add vanilla, sugar or colouring to its spirits.

Devon Rum

Seven Bro7hers launches Passion Fruit Pale

Salford-based brewer Seven Bro7hers has unveiled 5% ABV Passion Fruit Pale as the latest addition to its range of special edition beers. 

“During the heatwave we saw a 30% rise in the sale of our fruitier beers – this has inspired us to create a new beer for our punters,” CEO Keith McAvoy said.

“Our Watermelon Wheat Beer and Honeycomb are always hugely popular with our drinkers, so it is great fun to explore new fruit flavours. We hope people will join us to enjoy the rest of the summer season and try the latest edition to the family.”

Seven Brothers

Ridolfi's Brunello di Montalcino arrives in the UK 

Online wine merchant Independent Wine has revealed that it has struck up a partnership with Tuscan-based winery Ridolfi to make its award-winning Brunello di Montalcino available in the UK. 

Winner of multiple international and UK-based awards including the Decanter Platinum medal, two Decanter Silver medals and one Decanter Bronze award, Ridolfi will also see its Rosso di Montalcino and Fiero – an award-winning Super Tuscan blend of Merlot and Sangiovese – pours brought to the UK.

“We cherry-pick the best wines, and we work with small producers in Italy who have won prestigious awards,” Oleg Dmitriev, co-founder of Independent Wine, explained. “For our customers, it means that all of our wines have an independent proof of quality with accolades from Decanter and other leading experts.”


Related topics: Spirits & Cocktails

Related news

Show more


Follow us

Pub Trade Guides

View more


Subscribe to The Morning Advertiser

The definitive voice for the pub trade

Get the latest news, analysis and insights from the uk pub sector straight to your inbox!