While publicans nominated for the Great British Pub Awards would usually enjoy celebrating together at a ceremony, the awards were screened into pubs across the country and streamed on social media.
Awards honoured publicans' work in feeding their communities, helping staff cope with furlough and ensuring continuity for their businesses.
Thousands of people tuned in to watch the show on Facebook, Youtube or at their local.
Here’s what people in the sector were saying on social media as they watched the awards show presented by Stephen Mulhern.
Publicans thanked their customers for backing their sites in the public vote, as well as their teams for helping in the lockdown.
Pub regulars even joined in to share their pride.