While publicans nominated for the Great British Pub Awards would usually enjoy celebrating together at a ceremony, the awards were screened into pubs across the country and streamed on social media.
Awards honoured publicans' work in feeding their communities, helping staff cope with furlough and ensuring continuity for their businesses.
Thousands of people tuned in to watch the show on Facebook, Youtube or at their local.
Here’s what people in the sector were saying on social media as they watched the awards show presented by Stephen Mulhern.
Well done to all of our #PubAwards 2020 winners, nominees, and entrants! It's been an exceptionally tough year for everybody in the industry, but we hope tonight has really highlighted the positives that have come out of this year! You're all Pub Heroes!— Morning Advertiser (@morningad) September 24, 2020
@morningad we’re all watching the #PubAwards with @StephenMulhern in @kenilworthspub in one of our guests’ favourite seating areas the famous Broadway in #kenilworth#staffwelfarepic.twitter.com/XMLamZZB1v— VirginsandCastle (@kenilworthspub) September 24, 2020
Congratulations to all our winners, and I know it's heartbreaking for our finalists, but you are all such a credit to this industry regardless, and I'm in awe of all you've achieved and proud to be part of such a great industry. #pubawards— Ed Bedington (@EdthePubMan) September 24, 2020
Congratulations to everyone at The Fountain in Aberfeldy and their amazing Feldy-roo initiative which saw 40,000 free meals delivered across their community during lockdown - what an inspiration! https://t.co/mrXIHTxooV— Greene King (@greeneking) September 24, 2020
Publicans thanked their customers for backing their sites in the public vote, as well as their teams for helping in the lockdown.
We won the 'Staff Welfare' category in the Great British Pub Awards! It has been a year like no other, but thanks to our amazing Bowgie family, we've been blessed with this award. THANK YOU for being there for us. We'll continue being there for you #PubAwardspic.twitter.com/V0duP3Xe2O— Bowgie Inn (@BowgieInn) September 24, 2020
Well we didn't win the #PubAwards but what inspiring stories across the country. So many pubs more than just boozers. Which is why all pubs need support and planning protections to keep their doors open & serve their communities pic.twitter.com/bil4i0hvGO— Bevendean Co-op Pub (@thebevy) September 24, 2020
Pub regulars even joined in to share their pride.