Average pint of cider price up to £3.88

By Nikkie Thatcher

- Last updated on GMT

Category overview: the report looked at cider performance in the on and off-trade
Category overview: the report looked at cider performance in the on and off-trade

Related tags Cider Westons cider Drinks

The average cost a pint of cider in the on-trade has risen 6p year on year to £3.88, new research has found.

CGA data in the latest Westons Cider Report Coronavirus Update ​also found cider value in the on-trade is down 39.7% year on year with volume dropping by 122m litres.

The report also looked at the average cost of a pint of craft cider, which was found to be £4.25 – 37p more than the market average. Amid the pandemic, the number of distribution points fell by 9,137 (8.7%) to 96,007.

It also found in terms of cider volume, the on-trade is seeing a reflection of total market performance.

Value and volume sales

The Government’s Eat Out to Help Out Scheme helped boost cider in pubs with the value rate of sale 10.1% ahead of where it was last year, according to the CGA Drinks Recovery Tracker.

The same data looked at the week ending Saturday 10 October and found 94.2% of outlets had reopened compared to pre-lockdown however, the following week this was down to 91.4% as restrictions tightened and ‘very high’ tier lockdowns were introduced.

Independent pubs’ cider volume fell by 41.5%, leased is 41% and managed outlets was down 39.1% when compared to the same period a year ago.

Tough time

Westons Cider insight and innovation manager Tim Williams said: “There’s no denying it’s been a tough six months for the on-trade, but it’s certainly not all doom and gloom for the cider category. The on-trade re-opening coincided with a spell of good weather, which gave the category a much-needed boost over the summer months – particularly in fruit, which tends to be most impacted by seasonality.”

However, the report was optimistic for the future of cider in the on-trade where it said the hopeful return of sport in 2021 will help encourage drinkers to return to pubs.

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