New product round-up

January brews: Marston’s, West Berkshire Brewery and Signature Brew announce more pours

By Stuart Stone contact

- Last updated on GMT

New drinks launches 15 January

Related tags: Beer, Drink, Low to no

This week’s new product round-up includes a low calorie pour from Marston’s, a low and no entry from Signature Brew and a new partnership for West Berkshire Brewery.

Marston’s launches low calorie premium beer

Marston’s Brewery has unveiled 88-calorie, 4.7% ABV pour Resolution, which is available in 275ml bottles.

According to its makers, Marston’s Resolution delivers “punchy flavours” having undergone a double fermentation process to create a “strong, refreshing beer that’s less filling and easier to drink”.   

“After Christmas, a lot of us make changes to our lifestyle and we are pleased we can offer a beer with 88 calories, which can help people keep to their new resolutions, but does not compromise on taste,” Kirsty Polmeer, marketing manager at Marston’s Brewery, Carlsberg Marston’s Brewing Company, said. 

Resolution

West Berkshire Brewery partners with Reuben's Brews

West Berkshire Brewery has partnered with Seattle-based Reuben's Brews, to brew and distribute its range of beers in the UK. 

Founded by Adam and Grace Robbings in 2012, the American brewery is known for a diverse range of pours including Crikey IPA and Pacific Pils – both of which will be recreated for the UK market alongside a version of award-winning hazy India Pale Ale Hazealicious IPA.

"At West Berkshire Brewery we are really excited to be partnering up with Reuben's Brews. Adam [Robbings] and his team share the same passion and respect for beer that we do,” West Berkshire Brewery managing director Tom Lucas said. 

“We both focus on the drinker, creating full flavoured brews of all styles with balance and drinkability at the heart. Reuben's and West Berkshire Brewery are developing an ‘exchange’ program for our brewers and wider teams to share ideas, experiment and grow and have a bit of fun along the way."  

Reuben's co-founder Adam Robbings added: “When I moved to the US in 2004, I thought I was going to be living in the land of light beer. 

“I couldn’t have been more wrong, especially in Seattle, as I was soon exposed to a new and vibrant world of craft beer.

“I’m very excited my parents, family, and friends can now try our beer as fresh as possible at their homes in the UK, and taste the flavour of true West Coast-style beers that we brew in the great tradition of our region."

WBB

Signature Brew launches no-alcohol pale ale

London-based beermaker Signature Brew has unveiled alcohol-free pale ale Lo-Fi as its first new brew of 2021.

According to the brewer, the hazy, non-alcoholic beer is inspired by the “lo-fi beats Signature Brew listen to when they want a chill one”. 

It’s made using Simcoe hops, which yield “big pine aromas and tropical fruit flavours”.

What’s more, for a limited time, when a customer buys 12 cans of Lo-Fi Signature Brew will also send a nominated friend 12 cans free of charge. 

Co-founder Sam McGregor said: “It’s January. In a pandemic. And the pubs are shut. It’s an isolating time but talking is important. And talking to a mate over a beer is the most British form of therapy there is. So, we thought we’d help get friends talking by making it simple for you and a friend to get together over a beer, with the bonus of giving your friend a gift.” 

Lo-Fi

Related topics: Beer

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