Twenty-fold increase in draft installs sees Innis & Gunn 'back with a bang'
Tables at Innis & Gunn’s four Brewery Taproom sites across Dundee, Edinburgh and Glasgow, have been fully booked since reopening, according to the firm’s latest update, with demand for tables in their thousands.
Founded in 2003, the beer business also invested more than £100,000 across its Perth brewery and Brewery Taproom bars during lockdown, including £32,000 in back-of-house systems.
What’s more, with off-trade sales growing by 31% year-on-year, Innis & Gunn has also pledged to invest £80k in new equipment at its Perth brewery to support the production of increased volumes and demand for their 440ml formats.
Increasing demand and momentum
According to a statement from Innis & Gunn, a new partnership with C&C Group yielded a 20-fold increase in new draught installs of their Lager Beer, Session IPA and Ossian Smoothflow at key accounts across Scotland.
As reported by The Morning Advertiser in January, Innis & Gunn signed a long-term sales and distribution deal with Tennent's and Magners manufacturer C&C to sell its beers in the UK and Ireland. The deal also saw C&C take an 8% equity stake in the business.
“The demand and momentum for Innis & Gunn and our incredible beers continues to grow, right across the on and off-trade, from both customers and consumers,” Dougal Gunn Sharp, founder of Innis & Gunn said. “We have continued to innovate and invest in the business over the last year and it is really paying off.
“The reopening of the Scottish on-trade was eagerly awaited and we have undoubtedly come back with a bang, performing 42% ahead of budget. The significant number of new draught installs of Innis & Gunn beers, as a result of our partnership with C&C will further support our drinkers as they return to the trade for their much-longed for pints in the pub.”
