New product round-up

Greenwich Spirits Company unveils debut gin, non-alcoholic mojito variants launch in Young’s Pubs

By The Morning Advertiser

- Last updated on GMT

More pours: which new products have launched in the past week?
More pours: which new products have launched in the past week?

Related tags Spirits Gin Whisky Beer Low to no

The latest batch of new drinks launches include more pours from Greenwich Spirits Company, The Balvenie, Hi-Spirits and Square Root.

Greenwich Spirits Company unveils maiden spirit

Greenwich Spirits Company has launched its first ever spirit, Greenwich Gin, as a a celebration of the London borough’s maritime legacy and great explorers who sailed the seven seas.

Using natural, foraged and sustainable ingredients from small, local, family-run suppliers, Greenwich Gin is distilled in a single shot and handcrafted in small batches. It is underpinned by a London dry base without any flavouring or sweeteners. 

Greenwich Gin also contains classical botanicals including Juniper from Italy, Coriander from Morocco, Angelica from Poland, Bitter Orange from Spain, and Lime from Mexico.

“Our flavour is a beautiful journey,” founder Gonz Ruiz said. “Marine notes tell the story of ocean travel to discover intriguing coastal and land botanicals from different continents. Each botanical’s charm emerges at different parts of the flavour journey, each sip tells a story different from the previous one, yours to explore!”

“The maritime legacy of Greenwich enabled safe navigation around the world and paved the way for a new era of culinary innovation that combines flavours and spices from different parts of the world,” he added. 

“However, Greenwich Meridian is much more than that, it is a global symbol of co-existence and collaboration, the entire world coming together to agree on time and space.  

“Our gin seeks to revive that spirit of global inclusion and collaboration that has been lost in recent years. We use marine botanicals from Britain, but the true provenance of Greenwich Gin lies in the spirit of bringing together people and places from different corners of the world.”

For every bottle sold, Greenwich Spirits Company makes a donation to The Seahorse Trust to help fund marine education and conservation projects.

Greenwich Gin

Hi-Spirits launches Sheep Dog Peanut Butter whiskey liqueur in the UK

Drinks distributor Hi-Spirits has announced the launch of Sheep Dog Peanut Butter flavoured whiskey liqueur.

Sheep Dog Peanut Butter Whiskey Liqueur offers aromas of peanut butter matched with vanilla, caramel corn and whiskey undertones, before butterscotch notes come to the fore, according to its creators. 

James Johnstone, Hi-Spirits’ senior marketing manager said: “Sheep Dog Peanut Butter Whiskey was created to satisfy peanut butter lovers and whiskey fans alike, herding all into the pack. They’ll all be barking mad and can enjoy their new favourite treat however they want to!

"We can’t wait to launch this nutty, cheeky and unpretentious brand in the UK as part of the Hi-Spirits portfolio.”

Sheep Dog

Square Root reveals Passionfruit and Raspberry Non-Alcoholic Mojito variants 

East London-based soft drink brand Square Root has unveiled Passionfruit and a Raspberry twists on its classic Non-Alcoholic Mojito cocktail. 

The limited edition summer flavours will be available in more than 200 Young’s Pubs across London and the south east, as well as via the Square Root online store. 

They join the company’s growing range of adult focused non-alcoholic drinks including its Non-Alcoholic G&T and Non-Alcoholic Negroni Spritz.  

“When we crowdsourced the recipe for our Non-Alcoholic Mojito flavour at the end of last year, we knew we wanted to do something for all the Fizz Fans whose flavour suggestions didn’t end up in the finished drink,” said Square Root co-founder Robyn Simms. 

“We’ve taken the popular flavours of Passionfruit and Raspberry and pimped our classic Non-Alcoholic Mojito to produce two stunning limited edition alcohol-free cocktails.

“Whether you’re in the mood to be transported to a far flung tropical beach or looking for a taste of the Great British Summer, we’ve got you covered with two alcohol-free cocktails you can happily sip in the garden all summer long.”

Square Root

Seven Bro7hers kicks off summer series of limited-edition beers with Pineapple pale ale

Salford-based beer maker Seven Bro7hers Brewing Co is launching a summer series of limited-edition beers – the ‘Brewer Series’ – starting with a Pineapple pale ale.

The new range will consist of three experimental and quirky beers created to challenge conventional brews, taking beer drinkers outside the box, according to Seven Bro7hers. 

The first signature brew has been crafted by head brewer Jack Dixon. 

“For this beer I wanted to make something smooth, sweet, and super easy drinking. Combining puree and Bru-1 hops really brings out that fruity pineapple flavour,” Dixon said.

“It’s soft and crushable, at a (fairly) ‘sessionable’ ABV so I’m definitely looking forward to a few pints of it in the sun.”

Seven Bro7hers

The Balvenie unveils new whisky

The Balvenie malt master David C. Stewart MBE has revealed the latest bottle in its range of premium single malts.

The Balvenie Twenty-Five will form part of the ‘Rare Marriages’ range, a tribute to Stewart’s dedication to designing and building exceptional flavour through the combination of rare casks and will join the The Balvenie Thirty and The Balvenie Forty within the collection.

The latest bottle offers autumn fruits, runny honey, crystallised ginger and raw cane sugar notes, all underlined with a rich oakiness, according to its creators.

“The Balvenie has incredible depth of flavour and our Rare Marriages range is designed to unveil intricacies of our whisky in a bold marriage of extraordinary character. This range reflects the very essence of luxury through the experience of layers of flavours,” Stewart said. 

“On the surface, the first release of The Balvenie Twenty-Five expression is immediately recognisable as The Balvenie with the distinct rich honey and underlying rich oakiness however, when given time, the flavour unfolds to reveal a whole new depth – from toasted marshmallow and caramelised pear, to citrus richness and mellow oakiness. 

“Made from casks that have stood the important test of time, this special whisky has a distinct profile and experience which we have designed to reveal the wonderful depth of The Balvenie Single Malt.”


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