According to the latest data from Lumina Intelligence Eating & Drinking Out Panel – based on 78,000 surveys across the year and built up from a nationally representative weekly sample of 1,500 shoppers – with the Euros taking place throughout June and July, there was a shift in channel share in four week period.
As consumers flocked to catch the football, pubs and bars have continued to gain channel share up two percentage points (ppts) against the previous period. Restaurants also continues to grow share, up 0.6ppts to 12.7%.
Consumer participation in the eating out market grew remained stable at 50% with frequency also stable at 1.4 times per week over the same period.
Average spend per visit across the eating out market also continued to grow, as higher spend channels continue to grow share at the expense of low-ticket channels. Average spend in the four weeks ending 11 July 2021 was £9.79 – up 2.6%.
This is also reflected in an increase in day part share for dinner, up by 0.7 ppts over the past four weeks, from 31.5% to 32.2%. Popular dinner items have therefore also increased in share, including burgers (+0.6 ppts) and pizza (+1.2ppts).
Lumina Intelligence insight director Blonnie Whist said: “With many consumers remaining cautious amid rising coronavirus cases in June/July, participation and frequency of eating out remained stable.
"However, a shift towards pubs and bars and restaurants from lower-ticket solutions like retail and coffee shops has driven an increase in average spend per visit. Pubs will have no doubt capitalised on the recent success of the England team at the Euros.”