Staycation boom set to stay

By Michelle Perrett

- Last updated on GMT

Staycation future: the trend is set to continue into Autumn
Staycation future: the trend is set to continue into Autumn

Related tags Accommodation St austell Brewer Cornwall

The demand for UK staycations is set to continue into the Autumn, Cornwall-based brewery St Austell has revealed.

The onslaught of the pandemic and travel restrictions has seen an increase the staycation market. 

Recently, a report by the Resolution Foundation​ report, found that, compared to other European countries, the UK will benefit significantly from the switch to staycations, due to the comparatively high proportion of British people holiday who typically holiday abroad and spend far more doing so than overseas tourists spend in the UK.

Significant increase

St Austell Brewery said that its West Country hotel sales from September to November are seeing a significant increase compared to 2019, the most recent ‘normal’ year. 

The company which has 180 pubs, inns, and hotels across the South-West, revealed that some of its most sought-after hotels such as The Atlantic​, Isles of Scilly, and the Pedn Olva​, St Ives, are already close to being fully booked up until December.

 “The ongoing uncertainty around international holidays and concerns about the changeable overseas travel list means holidaymakers are continuing to opt for the safer, more reliable option of a UK holiday,” said Kevin Georgel, chief executive of St Austell Brewery.

Domestic holidays

"Concerns around the environment and everyone playing their part to prevent climate change is also encouraging more guests to book domestic holidays and minimise the number of holidays abroad.

"We also believe a re-discovery of the delights and adventure that the West Country has to offer, from beautiful coastlines to fantastic locally sourced food and drink, is driving the trend. British tourists have flocked to us over the last few months and are experiencing first-hand that there is no place quite like Cornwall and the South-West for the perfect escape.”

St Austell revealed that the South-West is also set to host a number of events in Autumn such as the Oyster Festival in Falmouth, The Tour of Britain cycling race and spooky Halloween events across the region.

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