St Austell Brewery launches Christmas cocktail menu

By Amelie Maurice-Jones contact

- Last updated on GMT

Tis the season: West Country brewery launches Christmas cocktail menu
Tis the season: West Country brewery launches Christmas cocktail menu

Related tags: Cocktails, Christmas, St austell brewery, West country, Brewer

St Austell Brewery, the independent owner of more than 180 sites across the West Country, has launched its first-ever festive cocktail menu.

The Christmas-inspired cocktails start from £8, and include Bailey’s Espresso Martini, Saint Nic’s Negroni and Chambord Christmas Fizz.

The negroni contains gin, Campari, Martini Rosso vermouth, an orange slice and stick of cinnamon, with the Fizz fusing prosecco with Chambord’s black raspberry liqueur.

This comes after data from CGA Strategy revealed a growing demand for cocktails, with 35% of Brits ordering mixed drinks during the five-week period after the sector reopened in April 2021.

What’s more, a fifth went on to say they planned to continue to order more mixed drinks moving forward.

Christmas spirit

The cocktail menu also includes Winter Blackberry Mule, which mixes Tarquins Blackberry gin with ginger ale and a squeeze of lime and is topped with blackberries and mint.

The menu’s final item is the Bramley Apple Fizz, which combines Gordons Pink Gin, Thatchers Haze, sugar syrup and lemon juice that is headed by mint leaves.

The Bacardi Holiday Survey 2020 revealed consumers desired pleasure, nostalgia and escapism when choosing drinks, and these cocktails’ festive twists will appeal to this trend.

The brewery has also partnered with Devon and Cornwall Police to support a new ‘Get Home Safe’ campaign by offering designated drivers a non-alcoholic drink on the house.

Sober December

The menu’s non-alcoholic drinks include Mrs Claus’ Punch, which combines grapefruit, orange juice, Grenadine and a splash of ginger ale.

Heineken 0.0% 330ml, Thatchers Zero 500ml and 0% Old Mount Berries and Cherries 500ml are also stocked by the Brewery.

The family-owned St Austell Brewery has been brewing beer in Cornwall since 1851, and is most famous for its flagship beer, Tribute Pale Ale.

The company owns pubs, inns and hotels across the West Country, including managed houses and tenancies, and is the leading wholesale distributor of beers, ciders, minerals, wines and spirits in the region.

Related topics: Spirits & Cocktails

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