Morrisons and StarStock step in to help hospitality industry amid supply issues

By Rebecca Weller

- Last updated on GMT

Supplying the industry: Morrisons and StarStock expand partnership to help hospitality
Supplying the industry: Morrisons and StarStock expand partnership to help hospitality

Related tags Morrisons Food Supply chain Branding + marketing

Pub operators across the UK have been offered help to fulfil food and drink orders from supermarket chain Morrisons and online marketplace, StarStock.

The existing partnership between StarStock, an Amazon style shop for pubs, and Morrisons has been expanded to help operators across the UK by reducing its minimum order value with Morrison’s to £95 and increasing the number of weekly delivery slots.

Easing ongoing challenges 

StarStock Group founder and CEO Sam Ulph said: “The industry continues to be squeezed really hard by the ongoing supply chain and labour shortage challenges, and our aim is to alleviate as much of the stress and strain associated with these challenges as possible.

“We are working to provide operators with what they need, when they need it, ahead of what’s set to be a busy festive season.

“Through our partnership with Morrison’s we provide on-trade businesses with access to high-quality, competitively priced food and drink and the reduction of our minimum order amount to £95 (for Morrison’s products) demonstrates we’re committed to fulfilling as many orders as possible.”

Modernising the supply chain 

StarStock was set up in September and described itself as the first of its kind, a one-stop shop for pubs across the UK to order directly from 24/7.

The partnership, supported by the British Institute of Innkeeping (BII), has been expanded to help ease the ongoing challenges posed to pubs and hospitality operators by ongoing supply chain issues, labour shortages and gaps in the wholesale market.

Operators can also expect to have access to 300 new products, from drinks brands including Asahi UK, Britvic, Theakston’s, Robinsons, Fever Tree, and Kopparberg, as well as classic pub and bar snacks and Morrisons own fresh food range, making the service accessible for both food and wet led businesses.

Ulph added: “The StarStock platform brings some long-overdue modernisation to the hospitality supply chain as, through ground-breaking partnerships like the one we now have in place with Morrison’s, it enables operators to order fresh food directly, at a time that suits them, creating a next-generation marketplace for the on-trade sector.”

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