The Drinks List

UK’s most sold wine is Jack Rabbit Pinot Grigio

By Nikkie Thatcher

- Last updated on GMT

Making a big splash: Jack Rabbit wines took five of the top 10 places in this year's The Drinks List (credit: Getty/BRETT STEVENS)
Making a big splash: Jack Rabbit wines took five of the top 10 places in this year's The Drinks List (credit: Getty/BRETT STEVENS)

Related tags: Branding + marketing, Finance, Wine

Pubgoers favourite wine over the past 12 months has been Jack Rabbit Pinot Grigio, the latest data has found.

The Drinks List - top brands to stock in 2022​ highlighted the best-selling wine brands in the on-trade over the year, showing how hard coronavirus has hit the category.

All brands included in the top 10 saw sales drop in terms of value and volume and total of 466,548 9-litre cases of wine have been sold over the past year – down from 641,931 9-litre cases in the previous year, but second place Moet & Chandon Brut Imperial experienced the smallest decrease.

Volume for the brand reduced by 9.4% to 59,815 9-litre cases and for volume, this was down by 7.2% to £42.7m.

Sales report

Jack Rabbit not only took the top spot with Pinot Grigio but its Merlot was fifth (down one place from last year) and saw sales in terms of volume decrease by 37.9% to 40,146 9-litre cases and value down by 34.4% to £6.6m.

Jack Rabbit’s Sauvignon Blanc remained at number six with sales figures down to 40,083 9-litre cases from 50,694 9-litre cases for volume and at £6.3m from £8m for value.

The brand’s Chardonnay variant was a new entry at number eight as was its White Zinfandel, which was number 10.

Fetzer Coldwater Creek also had more than one variant on the top 10 with its Pinot Grigio coming in at number three (down one from the previous year) with a 30.4% drop in volume sales and a 26.6% fall in value.

Changing places

While its White Zinfandel Rosé followed at fourth (up one place on last year), which saw sales fall to 43,816 9-litre cases from 56,918 9-litre cases in volume and from £6.8m from £8.4m in value.

Vinuva Prosecco, which was a new entrant at number eight last year, took this year’s seventh spot despite a 11.1% fall in volume sales and 14.2% in value.

Number nine was Blossom Hill White – down from seven – experiencing volume sales fall by almost two fifths (39.8%) and value similarly (39%).

  • All data provided by CGA for the 12 months to 9 October 2021
DL2022web3

2021 rank

Brand

Volume (9-litre cases)

Value (£m)

2020 rank

Up or down

1

Jack Rabbit Pinot Grigio

90,755

14.7

1

Level

2

Moet & Chandon Brut Imperial

59,815

42.7

3

+1

3

Fetzer Coldwater Creek Pinot Grigio

58,037

9

2

-1

4

Fetzer Coldwater Creek White Zinfandel Rosé

43,816

6.8

5

+1

5

Jack Rabbit Merlot

40,146

6.6

4

-1

6

Jack Rabbit Sauvignon Blanc

40,083

6.3

6

Level

7

Vinuva Prosecco

38,502

9.2

8

+1

8

Jack Rabbit Chardonnay

37,795

5.9

N/A

New entry

9

Blossom Hill White

29,801

4.5

7

-2

10

Jack Rabbit White Zinfandel

27,801

4.5

N/A

New entry

 

Related topics: Wine

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