The visual-led campaign, entitled Your Adventure Starts Here, showcases the scenery the region has to offer with imagery of employees carrying out their day-to-day roles, from housekeepers to chefs, against a backdrop of sun, sea, surf, and the great outdoors.
St Austell Brewery people and communications director Tamsyn Allington said: “Undoubtedly, tackling the skills shortage is one of the most urgent challenges hospitality businesses face.
“As we see demand for UK travel and room bookings increase in the lead-up to summer, filling both front and back-of-house positions will be crucial to ensure that we can continue to deliver a standout experience for customers and guests throughout the peak periods.”
The family-owned brewery, which owns 180 pubs, inns, and hotels, is one of the largest employers across the South-West and aims to highlight the benefits of working and living in the region such as the laidback lifestyle, access to some of the UK’s most beautiful beaches, and the opportunity to adopt a healthy work-life balance.
St Austell Brewery has been brewing beer in Cornwall since 1851 and is most famous for its flagship beer, Tribute Pale Ale.
Allington added: “As a family-owned business, we place our people right at the heart of everything we do, and we hope that this campaign will help us to find passionate and talented people to join our teams and help us deliver unforgettable experiences.
“We are committed to nurturing and releasing the potential of our people and are proud to be in a position to offer unrivalled career opportunities in one of the most beautiful regions of the UK.”