Shepherd Neame scores four-year deal with Bromley Football Club

By Amelie Maurice-Jones contact

- Last updated on GMT

The perfect match: Shepherd Neame lands four-year deal with Bromley Football Club
The perfect match: Shepherd Neame lands four-year deal with Bromley Football Club

Related tags: Shepherd neame, Football, Business, Sport

Shepherd Neame has secured a new four-year pouring rights partnership with National League team Bromley Football Club.

The independent Kent brewer and pub company has been selected as the official provider of beer, cider, wines, spirits and soft drinks at the club’s Hayes Lane stadium. 

Shepherd Neame chief executive Jonathan Neame said the company was “delighted” to embark on the new partnership with Bromley Football Club. 

“We have been impressed with their commitment to the community and their fans, and are excited to be joining them on their journey as the Club challenges for further success,” he said. 

Match made in heaven

Bromley FC owner and chairman Robin Stanton-Gleaves said having Kent’s biggest brewery enter into this exciting new partnership was a significant recognition of the Football Club's continued progress and ambition.

He said: "Jonathan and his team at Shepherd Neame are a perfect partner in matching our drive for excellence and passion to succeed.” 

Shepherd Neame is Britain’s oldest brewer, and has been based in the market town of Faversham, Kent, for more than 300 years. Perhaps best known for great British classic ales such as Spitfire Amber, its portfolio includes Five Grain Lager, the Bear Island Collection and the Whitstable Bay Collection.  

The independent family business also brews international lagers, and is the sole UK distributor for Truly hard seltzer, and boasts more than 300 pubs and hotels throughout London and the south east. 

The Club's history

Founded in 1892, Bromley Football Club is based at the Hayes Lane Stadium. The Club’s First Team compete in the National League, following promotion in 2015. 

With visits to Wembley Stadium in 1949 and 2018, the Club holds a distinguished history, rising from regional Leagues to full-time, professional football in a matter of years. 

The Club aims to reach the professional heights of the English Football League, with a thriving Youth Section, Academy, and Community Sports Trust in place.  

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