International Women's Day 2022 - sponsored by Peroni Nastro Azzurro

BBPA launches showcase to celebrate International Women's Day

By Rebecca Weller contact

- Last updated on GMT

BBPA launches showcase to celebrate International Women's Day: showcase will illustrate the vast roles women play throughout the entire pub and brewing industry (Credit: Getty/The Good Brigade)
BBPA launches showcase to celebrate International Women's Day: showcase will illustrate the vast roles women play throughout the entire pub and brewing industry (Credit: Getty/The Good Brigade)

Related tags: Bbpa, Women, equality

The British Beer & Pub Association (BBPA) has announced the launch of its showcase of the women working across the sector to celebrate International Women’s Day (Tuesday 8 March), with the aim of recruiting more women to the sector.

As part of its showcase, the BBPA will be highlighting women across the sector throughout the upcoming week, sharing videos and stories across social media and through its communication channels.

BBPA chief executive Emma McClarkin said: “We are proud to be celebrating International Women’s Day throughout the whole week, showcasing the many wonderful women who work across the pub and brewing sector. Currently 54% off staff who work in pubs are female.

Break the Bias 

“As a sector we believe in celebrating women's achievement and forging equality. Collectively we can break the bias and create a world that is diverse, equitable, and inclusive.”

The showcase will illustrate the vast roles women play throughout the entire pub and brewing industry, as well as stakeholders from across the industry.

Included in the showcase is Jane Kershaw, a sixth-generation family member at the Joseph Holt brewery, Budweiser Brewing Group technical services process engineer Maria Cropley, and Carlsberg Marston’s Brewing Company director of marketing for Ales Miranda Osbourne.

BBPA board director and Greene King chief executive Nick Mackenzie said: “It is great to see the number of fantastic women working across the pub and brewing sector throughout all areas of the industry.

"I am proud to be championing BBPA’s work on equality, diversity and inclusion, we are strong believers in forging equality and providing everybody with the opportunity to grow and thrive.”

Rewarding career 

However, the BBPA are not the only association to have celebrated International Women’s Day.

The Campaign for Real Ale (CAMRA) last month announced its launch of a special edition beer box and virtual tasting session in honour of the day, which was held on Thursday 3 March and featured some of the UK’s top female brewers, hosted by 50 Years of CAMRA ​author Laura Hadland.

McClarkin added: “I hope more women are inspired to come join the beer and pub sector which offers rewarding career pathways and opportunities to advance quickly as well as lots of fun and friends.”

The Morning Advertiser’s International Women’s Day coverage is sponsored by Peroni Nastro Azzurro, which is an Asahi UK brand. Asahi UK is home to an exceptional portfolio of premium beer, ale and cider brands, including category leaders in the UK.

The range includes international brands Peroni Nastro Azzurro, the No.1 Super Premium lager in the UK with every drop brewed in Italy; Japan’s No.1 beer, Asahi Super Dry, and firm favourite for the UK, Grolsch.

A portfolio to be envied which also includes local heroes: Fuller’s London Pride, Meantime, Dark Star and Cornish Orchards. Asahi UK’s focus is on enriching experiences for our customers and consumers through innovation, unrivalled service and offering brands with undeniable quality and provenance. 

Asahi UK believes that every business has a responsibility to understand and act upon its environmental impact and we continuously work towards sharing more information with our suppliers, customers and consumers about both the footprint of our beers, and how we are working to reduce it.

Our place in the local community is highly valued and we strive to ensure that we are always making a positive contribution to the communities in and around our UK Breweries. For more information on Asahi UK and parent organisation, Asahi Europe International visit www.asahibeer.co.uk​.

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